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HOW TO IMPROVE THE UX OF LOYALTY PROGRAMS: OUR TOP 7 TIPS
In today's competitive market, user experience (UX) plays a pivotal role in retaining customers and ensuring the success of your loyalty...
2 min read

ON THE EMERGENCE OF GROUP LOYALTY PROGRAMS & THEIR VALUE
Loyalty programs have been a staple of modern marketing for years, but now a new trend is emerging: group loyalty programs. These...
3 min read


HOW TO OPTIMISE YOUR LOYALTY PROGRAM TO WIN BOTH RATIONAL AND EMOTIONAL LOYALTY
In the world of marketing, loyalty programs have become a cornerstone strategy for retaining customers and building lasting...
3 min read


WHITE LABEL LOYALTY INSIGHT: WHAT IS HEADLESS LOYALTY?
In the world of loyalty programs, innovation is the key to staying ahead of the competition. One of the latest buzzwords in the loyalty...
2 min read


HOW TO CREATE A GREAT LOYALTY PROGRAM APP
In today's digital age, having a great loyalty program app can make all the difference in attracting and retaining customers. It's not...
2 min read


THE FUEL LOYALTY SCHEMES RACING TO FILL TANKS AND WALLETS
In the competitive world of fuel retailing, where every gallon counts, fuel loyalty schemes have emerged as a powerful tool to attract...
2 min read


OUR TOP TIPS TO CREATE A POST-PURCHASE RETENTION STRATEGY
In the world of marketing, customer acquisition is just the first step. The real magic happens when you can turn those one-time buyers...
2 min read


HOW TO CREATE A MEMORABLE LOYALTY PROGRAM NAME
When it comes to loyalty programs, the name you choose can make a significant impact on its success. A memorable and compelling loyalty...
2 min read


APPLE’S IOS UPDATE PROVES LOYALTY PROGRAMS ARE MORE IMPORTANT THAN EVER
In the world of marketing and customer engagement, change is constant, and staying ahead of the curve is essential. Apple's iOS updates...
2 min read


BATTLE OF THE BANKS: HOW TO BUILD CUSTOMER LOYALTY IN THE BANKING INDUSTRY
In today's competitive banking landscape, customer loyalty is more critical than ever. With numerous options available to consumers,...
2 min read


HOW TO USE THE BLACK FRIDAY RUSH TO TURN SALES INTO LONG-TERM CUSTOMER LOYALTY
Black Friday, the annual shopping frenzy, presents a golden opportunity for businesses to boost sales. However, the real challenge lies...
2 min read

HOW PUB LOYALTY PROGRAMS CAN KEEP CUSTOMERS COMING BACK FOR MORE
Pub loyalty programs have become increasingly popular in recent years as bars and restaurants seek innovative ways to attract and retain...
2 min read


THE 5 CRITICAL QUESTIONS YOU NEED TO ASK WHEN CREATING A LOYALTY PROGRAM
Launching a successful loyalty program can be a game-changer for your business. However, before diving into the world of loyalty, it's...
2 min read


7 MYTHS AND MISCONCEPTIONS ABOUT CUSTOMER LOYALTY PROGRAMS DEBUNKED
Customer loyalty programs are a powerful tool for businesses seeking to engage, retain, and reward their customer base. However, there...
2 min read

MEMBERSHIP LOYALTY PROGRAMS: THE NEW WAVE OF CUSTOMER LOYALTY SUBSCRIPTION MODELS
In the world of customer loyalty, membership loyalty programs are emerging as a powerful and innovative way to build lasting...
2 min read


HOW THE F&B INDUSTRY CAN RECOVER AND GROW POST-LOCKDOWN
The Food and Beverage (F&B) industry has faced unprecedented challenges during the COVID-19 pandemic. As lockdowns ease and customers...
2 min read


PERSONALIZATION THAT LEADS TO CUSTOMER LOYALTY: EXAMPLES TO LEARN FROM
Personalization has become a cornerstone of successful marketing strategies, and it plays a crucial role in fostering customer loyalty....
2 min read


CREATING LOYALTY IN THE METAVERSE: THE FUTURE OF VIRTUAL REALITY CUSTOMER EXPERIENCES
The metaverse, a virtual reality (VR) space where users can interact and engage, is rapidly evolving and holds immense potential for...
2 min read

WHAT YOU NEED TO KNOW ABOUT CUSTOMERS WHO ARE LOYAL TO YOUR PRODUCTS VS LOYAL TO YOUR BRAND
Customer loyalty is a valuable asset for any business, but it comes in different forms. Some customers are fiercely loyal to specific...
2 min read


THE 5 MISTAKES COMPANIES MAKE WHEN BUILDING A LOYALTY PROGRAM
Loyalty programs can be powerful tools for businesses to retain customers and boost sales. However, building a successful loyalty program...
2 min read
Gamified Goals Contests and Customer Retention


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