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Dealer Scheme Engine

A dealer scheme engine that calculates every scheme, for every partner, every day.

A dealer scheme engine holds your trade schemes as configuration, reads invoices from your ERP, and works out what each dealer, retailer or channel partner has earned under every scheme that applies to them. Unotag adds the parts spreadsheets cannot: cost projection before launch, a next-target view in the partner's hand, an approval chain, and settlement by credit note or UPI.

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16
Scheme kinds, configured not coded
Minutes
From circular to live scheme
8
Indian languages for scheme explanation
48 hrs
Sandbox with your schemes
Why an engine

Schemes are written in a circular and calculated in Excel.

Most Indian manufacturers run nine or ten dealer schemes at once. Each is announced as a PDF, tracked by sales officers in their own sheets, and settled by finance weeks after the period. Three things go wrong, and all three are calculation problems.

The dealer cannot see where they stand

With several schemes running together, no dealer knows which purchase figure pays best. The scheme changes nothing if the dealer learns the result after the month has closed.

Finance cannot reconcile the payout

Retroactive slabs, growth over last year, clubbed dealer codes and backdated schemes do not survive a shared spreadsheet. Disputes are settled by whoever kept the better sheet.

Nobody knows what a scheme will cost

Schemes are launched on a guess and audited after the money is gone. An engine runs the draft scheme on real purchase history first. See scheme audit and scheme implementation for the service side.

A program team reviewing scheme performance and payouts on live dashboards
Capabilities

What the scheme engine does

Eight capabilities, in the order a scheme travels: from the circular, through calculation, to the dealer's phone and the finance ledger.

Scheme circular to configuration

Paste the circular. AI structures it into a scheme kind and a configuration with a live preview, which your team reviews and corrects before anything is saved.

16 scheme kinds, no code

Quantity slabs, growth over last year, milestone blocks, collection, cash discount, short-window, new dealer, star rating, share of wallet, in-kind and more. New schemes are configuration.

Eligibility down to the dealer code

Apply a scheme by state, district, region, sales office, partner type or price cluster, or upload a list of dealer codes. Old and new codes of the same dealer are clubbed.

Cost projection before launch

Run the draft scheme on real purchase history to see what it would have cost and who would have earned, then adjust slabs before the circular goes out.

Invoice feed and trace

Invoices arrive from SAP (all versions, including ECC, S/4HANA and Business One), Oracle, Microsoft Dynamics, Tally, Zoho, ERPNext, LOGIC ERP, eZee or any other ERP, or an Excel upload. Every result carries the list of invoices counted for that scheme, so a dispute is answered with documents.

Next target for every dealer

Each dealer sees schemes earning now, schemes not yet qualified, and the next purchase figure at which something opens across all schemes together.

Approvals, holds and caps

An approval chain, hold on defaulters, caps and manual overrides, with a payout ledger that records who changed what and why.

Credit note or UPI settlement

Approved payouts leave as a credit-note file for your ERP or as UPI and bank transfers, with Section 194R values aggregated per partner.

Scheme kinds

The scheme kinds the engine calculates

These cover the schemes we see in building materials, electricals, paints, FMCG, lubricants and appliances. A circular usually maps to one kind; the unusual ones combine two.

Scheme kindWhat it pays onTypical period
Quantity or value slab (QPS, TOD)Units or value bought, in rising slabs, retroactive or incrementalMonth or quarter
Growth over last yearIncrease over the same period last year, in tiersMonth, quarter
Milestone blocksLifting inside defined blocks of the month, to spread buyingBlocks within a month
Target achievementPercentage of an assigned target reachedMonth or quarter
Collection and payment disciplinePayments received against billing within termsMonth
Cash discountDays from billing to full payment, with first-in-first-out knock-offPer invoice
Short-window or spurt schemePurchases inside a few announced days2 to 7 days
New dealer and revivalFirst months of a new or reactivated dealer90 to 180 days
Star rating or annual statusYearly standing built from volume, growth and disciplineYear
Share of wallet and product mixShare of premium or focus products in total purchaseMonth or quarter
In-kind, gift and tourGifts or trips at volume thresholds, with a cash alternativeQuarter or season
Retailer and counter-salesSales made to or by retailers under the dealerMonth

The types of dealer schemes guide explains each kind with mechanics and when to use it.

Calculation made easy

Incentive calculation stops being a month-end project

Rules, invoice data and approvals usually live in separate spreadsheets. The engine puts them in one place, so dealer and retailer incentives are calculated every day and month end becomes an approval step.

How a scheme travels through the engine
  1. 1CircularPasted as text; AI structures it, a person checks the preview
  2. 2ConfigurationOne of 16 scheme kinds, eligibility by rule, codes clubbed
  3. 3One invoice feedSAP, Oracle, Dynamics, Tally, Zoho, ERPNext, LOGIC, eZee or Excel
  4. 4Daily calculationEvery dealer, every live scheme, returns netted off
  5. 5Dealer sees itProgress, earnings and next target
  6. 6ApprovalHolds, caps and overrides in a payout ledger
  7. 7SettlementCredit note to the ERP or UPI payout

One feed for every scheme

Invoices, returns and credit notes arrive once and every live scheme reads the same lines, so two schemes never count a dealer's purchases differently.

Recalculated daily

Every dealer on every scheme is recalculated as invoices land. Returns and backdated schemes correct themselves before approval.

Circular examples as tests

The worked examples printed in each circular are run as automated tests before go-live, so the configuration means what the commercial team meant.

Invoices behind every rupee

Each result lists the invoices counted and excluded, with the reason. Disputes are answered with documents, not a rebuilt spreadsheet.

Retailers on the same rules

Retailer schemes proved by distributor invoice, bill photo or product scan use the same configuration and approval ledger as dealer schemes.

Sales team incentives too

The same invoices drive field sales incentives: invoices attributed to the salesperson on the invoice date, gates on target, premium mix and beat adherence, slabs, and manager roll-ups. See sales incentive calculation.

Scheme completion

More dealers complete the schemes they are in

Most dealers who miss a slab miss it narrowly and never knew how close they were. The engine shows every dealer their position while there is still time to act, and points your field team at the dealers closest to a slab.

What a dealer sees on the 20th (illustrative)
Quantity slab950 of 1,200 bags
slab
250 bags more: ₹6 a bag on all 1,200
Growth over last year₹9.4L vs ₹9.9L needed
slab
₹0.5L more earns 1% of value
Cash discount2 of 3 invoices paid early
slab
Pay ₹1.8L by day 15 for ₹1,800

One combined next target: 250 more bags clears the slab and the growth gap together.

Daily progress

Schemes earning now, schemes not yet qualified, and the invoices counted, in the dealer's app, on WhatsApp or inside your own app.

One combined next target

The single purchase figure that opens the most value across all of a dealer's schemes, shown in rupees.

Near-miss nudges

Dealers within reach of a slab near the end of a period get a short message with the gap, the reward and the deadline.

Sales officer focus list

Dealers ranked by the volume they can realistically add to cross a slab, so visits go where a small push completes a scheme.

Reachable slabs

Draft schemes are run on real purchase history before launch, so slabs are set where a meaningful share of dealers can reach them.

Milestone blocks

Lifting rewarded across the month, not only at month end, keeps dealers working the scheme through the period.

Their own language

Scheme positions explained in eight Indian languages, by text or voice, with a WhatsApp bot for scheme questions.

Fast, explained settlement

Credit note or UPI soon after approval, with the working attached. Trust in the last payout makes the next scheme credible.

Integrations

Works with the ERP and CRM you already use

The engine reads invoices, returns, credit notes and customer masters from your systems and returns a credit-note file. Excel upload covers anything not yet integrated.

SAP, all versions

ECC, S/4HANA and Business One.

Oracle and Microsoft Dynamics

Oracle ERP and Microsoft Dynamics, including Business Central.

Tally, Zoho, ERPNext, LOGIC, eZee

The ERPs most Indian distributors and mid-size brands run on.

Any CRM

Salesforce, Zoho CRM, Microsoft Dynamics CRM and others, for customers, prospects and field activity.

SFA and DMS

Beat visits, secondary sales and distributor stock where a scheme or sales plan needs them.

Excel upload

A daily or weekly file of invoices and returns while an integration is being set up.

Watch

See the scheme engine in action

Short product videos: how the scheme calculator works, how every dealer sees their position, and how orders, ledgers and incentives sit on one app.

The Scheme CalculatorThe Unotag scheme calculator: how dealer and retailer scheme payouts are calculated from invoices, and how a dealer checks what more purchase would earn.
Every Dealer Always KnowsHow every dealer sees their scheme progress, what they have earned and the next target, so more dealers complete the schemes they are in.
Orders, Ledger, IncentivesUnotag manages orders, ledgers and incentives for a brand's dealers and retailers, all on a single app.
Who it serves

One engine across the channel ecosystem

The same engine calculates for every partner type. What changes is the proof of the transaction and the surface the partner sees.

Dealers and distributors

Volume, growth, collection and cash-discount schemes on primary invoices from your ERP, settled by credit note.

Retailers and sub-dealers

Purchase slabs and counter-sales schemes proved by distributor invoice, invoice photo or product scan, paid by UPI or rewards.

Channel partners and influencers

Contractors, electricians, plumbers, painters and mechanics rewarded on verified product use, in their own language.

Franchisees

Same-store growth, range and standards-linked incentives for franchise outlets and their counter staff.

Feet on street

Field sales staff and promoters paid on verified visits, orders booked and outlets activated, daily or weekly.

Your own app, through the SDK

Already have a dealer app? The incentive SDK puts schemes and incentives inside it while your app does everything else.

FAQ

Dealer scheme engine: common questions

What is a dealer scheme engine?

A dealer scheme engine is software that holds a manufacturer's trade schemes as configuration, reads dealer invoices, calculates what each dealer has earned under every scheme that applies to them, shows the dealer their progress and next target, and produces approved payouts as credit notes or bank transfers.

How is this different from scheme calculation in our ERP?

An ERP prices the invoice. It does not usually hold period-based schemes with slabs, growth over last year or milestone blocks without custom development for each scheme, and it has no dealer-facing view. The engine takes invoices from the ERP, does the scheme calculation, and returns a credit-note file.

Can it calculate the schemes we already run?

In most cases, yes. The engine has 16 configurable scheme kinds covering slab, growth, milestone, target, collection, cash discount, short-window, new dealer, star rating, share of wallet and in-kind schemes. Before go-live, every worked example in your circulars is reproduced by the engine as an automated test.

How quickly can a new scheme go live?

Once the invoice feed and dealer master are connected, a new scheme is configuration. A circular can be structured, checked against cost projection and published to dealers in minutes rather than waiting for a development cycle.

How do dealers see their schemes?

Through the Unotag app, WhatsApp, a web portal, or an SDK inside your existing dealer app. Dealers see schemes earning now, schemes not yet qualified, the next target, a calculator and the invoices counted. Earnings can be kept behind a tap, and every function can be switched on or off per sales office.

Does the engine handle retailers and field teams as well as dealers?

Yes. The same engine runs retailer incentive programs, influencer programs, franchisee incentives and feet-on-street incentives. The proof changes, from ERP invoices to invoice photos, product scans or verified visits, and the calculation and payout rails stay the same.

Which ERPs and CRMs does the scheme engine integrate with?

Unotag integrates with SAP (all versions, including ECC, S/4HANA and Business One), Oracle, Microsoft Dynamics, Tally, Zoho, ERPNext, LOGIC ERP, eZee or any other ERP, and with any CRM such as Salesforce, Zoho CRM or Microsoft Dynamics. Where an integration is not ready, invoices can be uploaded from Excel.

How does the engine help more dealers complete schemes?

It recalculates every dealer daily, shows one combined next target in rupees across all their schemes, nudges dealers close to a slab before the period ends, and gives sales officers a focus list of the dealers closest to a slab.

Can it calculate sales team incentives as well?

Yes. Field sales incentives run on the same invoice feed, with invoices attributed to the salesperson mapped on the invoice date, gates such as percentage of target and beat adherence, earning slabs and components, and manager roll-ups.

What does it cost?

Unotag pricing is ₹30,000 to ₹3 lakh per month, set by monthly active users. Scheme payouts are funded by the brand and are separate.

Further reading

What a Dealer Scheme Engine Is

The parts, how it differs from ERP and DMS, and the questions to ask a vendor.

Read →

Incentive Calculation Made Easy

Seven changes that turn month-end scheme calculation into a daily, checked routine.

Read →

Increasing Dealer Scheme Completion

Eight levers that get more dealers over the slab, and how to measure it.

Read →

Send us one scheme circular.

We will configure it in a sandbox within 48 hours, reproduce the worked examples in your circular, and show what it would have cost on your last quarter.

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