Dealer Scheme Engine

A dealer scheme engine that calculates every scheme, for every partner, every day.

A dealer scheme engine holds your trade schemes as configuration, reads invoices from your ERP, and works out what each dealer, retailer or channel partner has earned under every scheme that applies to them. Unotag adds the parts spreadsheets cannot: cost projection before launch, a next-target view in the partner's hand, an approval chain, and settlement by credit note or UPI.

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Scheme kinds, configured not coded

Minutes

From circular to live scheme

Indian languages for scheme explanation

48 hrs

Sandbox with your schemes

Why an engine

Schemes are written in a circular and calculated in Excel.

Most Indian manufacturers run nine or ten dealer schemes at once. Each is announced as a PDF, tracked by sales officers in their own sheets, and settled by finance weeks after the period. Three things go wrong, and all three are calculation problems.

The dealer cannot see where they stand

With several schemes running together, no dealer knows which purchase figure pays best. The scheme changes nothing if the dealer learns the result after the month has closed.

Finance cannot reconcile the payout

Retroactive slabs, growth over last year, clubbed dealer codes and backdated schemes do not survive a shared spreadsheet. Disputes are settled by whoever kept the better sheet.

Nobody knows what a scheme will cost

Schemes are launched on a guess and audited after the money is gone. An engine runs the draft scheme on real purchase history first. See scheme audit and scheme implementation for the service side.

A program team reviewing scheme performance and payouts on live dashboards

Capabilities

What the scheme engine does

Eight capabilities, in the order a scheme travels: from the circular, through calculation, to the dealer's phone and the finance ledger.

Scheme circular to configuration

Paste the circular. AI structures it into a scheme kind and a configuration with a live preview, which your team reviews and corrects before anything is saved.

16 scheme kinds, no code

Quantity slabs, growth over last year, milestone blocks, collection, cash discount, short-window, new dealer, star rating, share of wallet, in-kind and more. New schemes are configuration.

Eligibility down to the dealer code

Apply a scheme by state, district, region, sales office, partner type or price cluster, or upload a list of dealer codes. Old and new codes of the same dealer are clubbed.

Cost projection before launch

Run the draft scheme on real purchase history to see what it would have cost and who would have earned, then adjust slabs before the circular goes out.

Invoice feed and trace

Invoices arrive from SAP, Tally or an Excel upload. Every result carries the list of invoices counted for that scheme, so a dispute is answered with documents.

Next target for every dealer

Each dealer sees schemes earning now, schemes not yet qualified, and the next purchase figure at which something opens across all schemes together.

Approvals, holds and caps

An approval chain, hold on defaulters, caps and manual overrides, with a payout ledger that records who changed what and why.

Credit note or UPI settlement

Approved payouts leave as a credit-note file for your ERP or as UPI and bank transfers, with Section 194R values aggregated per partner.

Scheme kinds

The scheme kinds the engine calculates

These cover the schemes we see in building materials, electricals, paints, FMCG, lubricants and appliances. A circular usually maps to one kind; the unusual ones combine two.

Scheme kind	What it pays on	Typical period
Quantity or value slab (QPS, TOD)	Units or value bought, in rising slabs, retroactive or incremental	Month or quarter
Growth over last year	Increase over the same period last year, in tiers	Month, quarter
Milestone blocks	Lifting inside defined blocks of the month, to spread buying	Blocks within a month
Target achievement	Percentage of an assigned target reached	Month or quarter
Collection and payment discipline	Payments received against billing within terms	Month
Cash discount	Days from billing to full payment, with first-in-first-out knock-off	Per invoice
Short-window or spurt scheme	Purchases inside a few announced days	2 to 7 days
New dealer and revival	First months of a new or reactivated dealer	90 to 180 days
Star rating or annual status	Yearly standing built from volume, growth and discipline	Year
Share of wallet and product mix	Share of premium or focus products in total purchase	Month or quarter
In-kind, gift and tour	Gifts or trips at volume thresholds, with a cash alternative	Quarter or season
Retailer and counter-sales	Sales made to or by retailers under the dealer	Month

The types of dealer schemes guide explains each kind with mechanics and when to use it.

Who it serves

One engine across the channel ecosystem

The same engine calculates for every partner type. What changes is the proof of the transaction and the surface the partner sees.

Dealers and distributors

Volume, growth, collection and cash-discount schemes on primary invoices from your ERP, settled by credit note.

Retailers and sub-dealers

Purchase slabs and counter-sales schemes proved by distributor invoice, invoice photo or product scan, paid by UPI or rewards.

Channel partners and influencers

Contractors, electricians, plumbers, painters and mechanics rewarded on verified product use, in their own language.

Franchisees

Same-store growth, range and standards-linked incentives for franchise outlets and their counter staff.

Feet on street

Field sales staff and promoters paid on verified visits, orders booked and outlets activated, daily or weekly.

Your own app, through the SDK

Already have a dealer app? The incentive SDK puts schemes and incentives inside it while your app does everything else.

FAQ

Dealer scheme engine: common questions

What is a dealer scheme engine?

A dealer scheme engine is software that holds a manufacturer's trade schemes as configuration, reads dealer invoices, calculates what each dealer has earned under every scheme that applies to them, shows the dealer their progress and next target, and produces approved payouts as credit notes or bank transfers.

How is this different from scheme calculation in our ERP?

An ERP prices the invoice. It does not usually hold period-based schemes with slabs, growth over last year or milestone blocks without custom development for each scheme, and it has no dealer-facing view. The engine takes invoices from the ERP, does the scheme calculation, and returns a credit-note file.

Can it calculate the schemes we already run?

In most cases, yes. The engine has 16 configurable scheme kinds covering slab, growth, milestone, target, collection, cash discount, short-window, new dealer, star rating, share of wallet and in-kind schemes. Before go-live, every worked example in your circulars is reproduced by the engine as an automated test.

How quickly can a new scheme go live?

Once the invoice feed and dealer master are connected, a new scheme is configuration. A circular can be structured, checked against cost projection and published to dealers in minutes rather than waiting for a development cycle.

How do dealers see their schemes?

Through the Unotag app, WhatsApp, a web portal, or an SDK inside your existing dealer app. Dealers see schemes earning now, schemes not yet qualified, the next target, a calculator and the invoices counted. Earnings can be kept behind a tap, and every function can be switched on or off per sales office.

Does the engine handle retailers and field teams as well as dealers?

Yes. The same engine runs retailer incentive programs, influencer programs, franchisee incentives and feet-on-street incentives. The proof changes, from ERP invoices to invoice photos, product scans or verified visits, and the calculation and payout rails stay the same.

What does it cost?

Unotag pricing is ₹30,000 to ₹3 lakh per month, set by monthly active users. Scheme payouts are funded by the brand and are separate.