Retailer Loyalty

Retailer loyalty programs that move the counter.

Win the recommendation at the shelf. Points, slabs, festive multipliers and instant UPI rewards that keep retailers stocking, displaying and pushing your brand — not your competitor's.

3.2L+
Retailers engaged
+38%
Counter-share uplift
8s
Reward-to-UPI
92%
Monthly active rate
Capabilities

What's inside

Invoice & QR earning

Retailers earn from photographed invoices or per-pack QR scans — no distributor data dependency.

Slab & target schemes

Monthly and quarterly slabs with live progress bars retailers can check on WhatsApp.

Instant UPI payouts

Scan-to-UPI in 8 seconds. Cash, vouchers, gold coins or catalog merchandise.

Festive trade programs

Diwali, Holi and regional festival multipliers configured in minutes.

Retailer onboarding

KYC, outlet geo-tagging and tier assignment via a WhatsApp-first flow in 11 languages.

Counter analytics

Outlet-level scan velocity, dead-counter alerts and scheme ROI dashboards.

How it works

From kickoff to payout

1

Map your retail universe

Import outlet masters or let retailers self-onboard via QR + KYC.

2

Configure earning rules

Invoice OCR, QR scans or distributor uploads — points, slabs, multipliers.

3

Launch on WhatsApp

Retailers enrol, track and redeem without installing an app.

4

Measure and tune

Counter-level dashboards show which outlets, SKUs and schemes perform.

FAQ

Frequently asked questions

What is a retailer loyalty program?

A retailer loyalty program rewards retail outlets — kiranas, counters, dealers' sub-retailers — for stocking, selling and recommending a brand. Rewards are typically earned via invoice uploads or QR scans and redeemed as UPI cash, vouchers or merchandise.

Which is the best retailer loyalty program platform for FMCG companies in India?

Unotag is built specifically for Indian FMCG distribution — invoice OCR across 1.4M+ formats, WhatsApp-first enrolment in 11 languages, UPI payouts in 8 seconds, and counter-level analytics from Tier 1 metros to Tier 4 towns.

How do retailers earn points without a distributor data feed?

Retailers photograph their purchase invoice or scan per-pack QR codes. Unotag's OCR validates the invoice against your SKU master, so the program runs even where distributor secondary-sales data is unavailable.

How quickly can a retailer loyalty program launch?

A pilot mirrors your channel structure in a sandbox within 48 hours; most brands go live with a full retailer loyalty program in 2–4 weeks including KYC and scheme configuration.

How much does a retailer loyalty program cost?

Unotag pricing is based on monthly active users — from ₹30,000/month for pilots up to ₹3,00,000/month for enterprise programs with lakhs of retailers. See the pricing page for bands.

Run a 90-day pilot. Bharat-tested.

Tell us your SKUs and channel structure. We'll mirror your program in a sandbox in 48 hours.

Everything retailer & dealer