Wholesalers and distributors
ProblemPre-season bookings, then little sight of what sells.
- Booking schemes set the season's volume
- Returns of unsold sizes distort payouts
- Wholesalers serve hundreds of small retailers
Footwear moves through wholesalers, multi-brand outlets and franchise stores, season by season and size by size. Unotag runs season schemes with daily progress, rewards counter staff for verified sales and keeps franchise incentives transparent.
Each problem below is something footwear brands tell us they handle by hand today, and what changes when the channel runs on Unotag.


Season schemes calculated after the season
Size-run gaps lose the sale at the counter
Counter staff recommend other brands
Franchise incentives disputed
ProblemPre-season bookings, then little sight of what sells.
ProblemShelf space and staff attention go to the fastest-moving brand.
ProblemIncentives depend on numbers the store owner cannot verify.
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