What does Unotag do?
Unotag is a technology and implementation partner for channel incentives in India. Its scheme engine calculates dealer, retailer, channel partner, franchisee and feet-on-street schemes from your invoices and field data, shows every partner their progress and next target, and settles payouts by credit note, UPI or rewards.
What is a dealer scheme engine?
A dealer scheme engine is software that holds a manufacturer's trade schemes as configuration, reads dealer invoices, calculates what each dealer has earned under every scheme that applies to them, shows the dealer their progress and next target, and produces approved payouts as credit notes or bank transfers.
What is a retailer incentive program?
A retailer incentive program pays retailers and sub-dealers for measurable actions such as purchase volume, range stocked, counter sales and timely payment. Purchases are proved by distributor invoice, invoice photo or product scan, and the incentive is paid as UPI cash, credit note, gifts or a reloadable card.
We already have a dealer app. Can Unotag run schemes inside it?
Yes. The Unotag SDK adds a scheme and incentive module inside your existing dealer or retailer app. Unotag manages the schemes, calculation, progress and payouts for your channel ecosystem, and your app carries on with ordering, catalogue, ledger and everything else.
Which channel partners can Unotag incentivise?
Dealers and distributors, retailers and sub-dealers, channel partners such as contractors, electricians, plumbers, painters and mechanics, franchisees, and feet-on-street field teams. One engine calculates for all of them; the proof of the transaction and the app surface change by partner type.
Is Unotag a software vendor or an implementation partner?
Both. The technology is the scheme engine, the partner app, WhatsApp, the SDK and the ERP integrations. Implementation covers digitising your scheme circulars, testing the engine against your worked examples, rollout by sales office, payout operations and reward fulfilment.
How much does it cost?
Unotag pricing is based on monthly active users, from ₹30,000 a month for pilots to ₹3,00,000 a month for enterprise rollouts. A sandbox with your own schemes and channel structure is ready within 48 hours.
Does Unotag still run QR-based loyalty programs?
Yes. Serialised QR codes remain one of three ways to prove a transaction, alongside ERP invoices and invoice photos read by AI. QR programs suit influencer loyalty and anti-counterfeit use; dealer and retailer schemes usually run on invoices.
