Mechanic-led aftermarket

The mechanic decides. Unotag makes sure they choose you.

70% of aftermarket purchase decisions for lubricants, batteries, filters and tyres happen at the garage, not the showroom. Unotag is the mechanic loyalty platform with anti-counterfeit, instant UPI, and zero-touch voice UX.

2.8L
Mechanics live
620Cr
Pouches scanned
92%
Counterfeit detection
10W-40 FULLY SYNTHETIC SCAN ME Ramesh Garage 🛞 Tier: PLATINUM ¡ Indore EARNINGS THIS MONTH ₹ 32,480 418 pouches ¡ 12 batteries "ā¤Ēā¤žā¤‰ā¤š ⤏āĨā¤•āĨˆā¤¨ ⤕⤰āĨ‹" Hindi voice ¡ scan ready +₹40 ¡ 1L pouch Just now ¡ Verified +₹250 ¡ 5L can 14 mins ago ¡ UPI sent 12V ¡ 75AH EXIDE-7K2P-918A
What we solve

The problems Unotag solves for Automotive Parts brands

Each problem below is something automotive parts brands tell us they handle by hand today, and what changes when the channel runs on Unotag.

A Automotive Parts channel partner working out incentives by hand with paper circulars and registers
Before: calculated by hand
A happy Automotive Parts channel partner seeing incentive progress on his phone with Unotag
With Unotag: progress on the phone, every day
Live: progress, next target, payout
  1. Problem

    Counterfeit spares damage trust

    With UnotagScan-to-verify on every partMechanic and customer know it is genuine
  2. Problem

    Mechanics recommend whatever pays them

    With UnotagMechanic loyalty with instant UPIYour part becomes the default fit
  3. Problem

    Retailer slabs tracked on paper

    With UnotagRetailer schemes with live progressRetailers chase the next slab
  4. Problem

    Fast-moving SKUs swamped by claims

    With UnotagClaims calculated from scans and invoicesSettled with proof, not argument
Channel by channel

Insights and problems we solve across the automotive parts channel

Distributors

ProblemMany SKUs, many retailers, and schemes that differ by product line.

Channel insights
  • Lubricant, battery and spare-part schemes often run on different cycles
  • Territory overlap creates claim disputes
  • Distributors want claims settled before the next season
How Unotag solves itScheme engine across product lines, secondary capture and documented claims.

Spare-part retailers

ProblemPrice-driven buying and no reason to stay loyal.

Channel insights
  • Retailers stock what mechanics ask for
  • Counterfeit parts sit on the same shelf as genuine ones
  • Retailers respond to slabs they can see daily
How Unotag solves itRetailer slabs, genuine-part verification and progress on WhatsApp.

Mechanics and garages

ProblemThe person who fits the part is the person who chooses it.

Channel insights
  • Mechanics value instant cash over catalogue points
  • Recommendation to vehicle owners carries real weight
  • Many mechanics prefer voice and local language
How Unotag solves itScan-to-earn loyalty with UPI in seconds, tiers, and counterfeit checks on every scan.
Guides

Playbooks for this industry

Sub-categories

Templates for every automotive parts sub-category.

Each sub-category ships with battle-tested scheme structures, KPI dashboards and India-specific compliance.

Playbook

How a top lubricant brand 8x-ed mechanic loyalty in Tier 3 cities.

Mechanics in Bhilwara, Hubli, Erode don't download apps. They live on WhatsApp, speak Hindi/Kannada/Tamil, and value cash-now over points-later. Unotag was built for them.

01

Pouch QR scan = ₹ to mechanic on UPI

Mechanic scans the foil-sealed pouch QR with WhatsApp camera. Verified, paid, logged in 8 seconds.

02

Voice-first interface in 11 Indian languages

"ā¤Ēā¤žā¤‰ā¤š ⤏āĨā¤•āĨˆā¤¨ ⤕⤰āĨ‹" / "vandhi pottu" — voice navigation for low-literacy mechanics. Zero typing.

03

Counterfeit pouch detection in real-time

Each QR is single-scan-locked. Reused QR = counterfeit alert with location, mechanic, distributor.

04

Battery serial-no warranty + buyback

New battery sold → buyer enrolls → installer paid → at end-of-life, scrap dealer gets buyback bonus.

05

Fleet manager dashboards

For commercial vehicle aftermarket — fleet manager portal tracks tire wear, oil change cadence, claims.

06

Garage tier-up & training rewards

Mechanics complete short video courses on WhatsApp → tier upgrade → higher per-scan ₹.

Outcomes

What automotive parts brands see in 6 months.

8.0x
Mechanic loyalty ROI
-92%
Counterfeit pouches
2.8L
Mechanics live
11
Languages

Ready to build your automotive parts channel program?

Live demo with your SKUs and slabs in 30 minutes.

Some Happy Users

The channel comes first. Always.

We are channel-first, and our team is entirely channel-driven — these are the counters and hands our platform is built for.

A garage that scans every lid code
A garage that scans every lid code
The parts counter that recommends first
The parts counter that recommends first
Lid-code scan to UPI in seconds
Lid-code scan to UPI in seconds
FAQ

Frequently asked questions

Why do automotive aftermarket brands run mechanic loyalty programs?

In the aftermarket the mechanic usually decides which lubricant, battery, filter or spare part is fitted, and the vehicle owner rarely overrules that choice. A mechanic loyalty program rewards each genuine purchase or fitment, so the brand becomes the mechanic's default recommendation rather than whichever product pays most that week.

How does Unotag verify genuine automotive parts?

Each part or pouch carries a unique code. Scanning it confirms on the server that the code was issued by the brand and has not been used before, so both mechanic and customer can see the part is genuine. Repeated or out-of-territory scans point to counterfeit or diverted stock.

Who can be rewarded in an automotive parts program?

Distributors, parts retailers and counter staff, garage owners and mechanics, tyre fitters, battery installers and fleet managers can each have their own scheme. Unotag runs them on one platform so retailer slabs, mechanic scan rewards and distributor claims draw on the same sales data.

How are mechanics paid, and in which languages?

Mechanics are paid over UPI shortly after a verified scan and receive a confirmation they can read or hear. The program runs in Hindi and regional languages with a voice interface, which matters because many two-wheeler and small-garage mechanics are not comfortable with English app screens.

Can retailer and distributor schemes run alongside mechanic loyalty?

Yes. Retailer slabs show live progress so counters chase the next slab, and distributor claims are calculated from scans and invoices rather than argued from spreadsheets. Running all three together lets a brand see where stock is sold in, sold through and finally fitted.

Further reading for automotive brands