Automotive Parts → Auto Paints & Coatings

Body shop paints, polishing, detailing.

Body-shop and detailer loyalty with site photo verification and premium SKU push.

18K
Body shops
8K
Detailers
+44%
Premium mix
92%
Verify
Capabilities

Built for auto paints & coatings — end to end.

Body-shop loyalty

Body-shop loyalty

Detailer programs

Detailer programs

Site photo verification

Site photo verification

Premium SKU push

Premium SKU push

Insurance survey integration

Insurance survey integration

Counter-staff training

Counter-staff training

Channel guide

How channel programs work for automotive refinish paints and detailing products

Who the channel partners are

Refinish paints, primers, putty, polishes and detailing products are sold through paint distributors and colour-mixing shops to body shops, dealership workshops and detailing studios. The painter or body-shop owner selects the system, often based on colour-match support and familiarity. Insurance-funded repairs are a large share of work, so workshops also answer to surveyors on the materials used.

Schemes that are typical

What Unotag does here

Unotag rewards the painter for each can scanned and gives the body-shop owner a live view of progress against his slab. A photo of the job taken at the workshop, with location, can be attached to a claim when the brand wants proof that a premium system was actually applied. Counter staff at mixing shops can take short training lessons on new products.

FAQ

Frequently asked questions

Who decides the paint brand in a body shop?

Usually the painter and the workshop owner together. The painter cares about ease of application and colour match; the owner cares about cost per job and supply. Effective programs therefore reward the painter per can and the owner on monthly volume.

How can a brand verify that a premium product was used on a job?

By combining the can scan with a photograph taken at the workshop and tagged with location and time. This is useful for premium-range incentives, where the brand wants more assurance than a scan alone.

Can detailing studios be part of the same program?

Yes. Detailing studios can be enrolled as their own partner type with separate products, earn rates and certification levels, while sharing the same platform and reporting as body shops.

See auto paints & coatings program live in 30 minutes.

Send us 5 SKUs and your slab structure. We'll mirror your program in a sandbox.