High-value, serial-no-driven programs

From EMI buyer to service partner โ€” track every serial.

Electronics channels live on extended warranties, service center loyalty, and dealer push for high-margin SKUs. Unotag tracks every serial number from factory to first scan, and rewards every hand it passes through.

72L
Serials tracked
48K
Service partners
14 OEMs
Live
EXTENDED WARRANTY ACTIVATED SN: ELX-7K2P-9183-A + 24 MONTHS Until 27 Apr 2028 DEALER PAID ยท INSTALLER PAID ยท BUYER ENROLLED SERVICE PARTNER Rajiv Tech Calls done 82 / 100 Earnings โ‚น14,820
What we solve

The problems Unotag solves for Electronics brands

Each problem below is something electronics brands tell us they handle by hand today, and what changes when the channel runs on Unotag.

A Electronics channel partner working out incentives by hand with paper circulars and registers
Before: calculated by hand
A happy Electronics channel partner seeing incentive progress on his phone with Unotag
With Unotag: progress on the phone, every day
Live: progress, next target, payout
  1. Problem

    Sell-out invisible beyond the distributor

    With UnotagRetailer and installer scans capture each saleSee which counters actually sell
  2. Problem

    Warranty registrations rarely happen

    With UnotagScan-to-register warranty at installationRegistered customers, linked to the installer
  3. Problem

    Installers and electricians decide the brand, unrewarded

    With UnotagInstaller loyalty with instant UPIRecommendation becomes a habit
  4. Problem

    Promoter incentive disputes

    With UnotagSales logged and verified, incentives calculated dailyPromoters see exactly what they earned
Channel by channel

Insights and problems we solve across the electronics channel

Distributors

ProblemPrimary billing is clean, but what happens after it is guesswork.

Channel insights
  • Price protection and scheme claims are the most frequent disputes
  • Serial numbers can trace a unit from distributor to customer
  • Distributors value fast claim settlement over higher scheme rates
How Unotag solves itSerial-linked tracking, secondary capture and claims calculated on documented sales.

Multi-brand retailers

ProblemThe counter pushes whichever brand pays fastest that week.

Channel insights
  • Retail staff influence the choice between similar models
  • Festive windows decide a large share of the year's volume
  • Retailers want one place to see all live schemes
How Unotag solves itRetailer slabs and festive spurts with progress in the app, and counter-staff rewards on verified sales.

Electricians, installers and technicians

ProblemThey install and recommend, then disappear from the brand's view.

Channel insights
  • Installation is the best moment to register a warranty
  • Technicians trust brands that pay on time
  • Training and certification build long-term preference
How Unotag solves itInstall-and-scan rewards, warranty registration at site, tiers and training credits.

In-store promoters

ProblemSales are self-reported and incentives arrive late.

Channel insights
  • Attendance and sales need verification, not trust
  • Daily feedback keeps promoters motivated
  • Brand promoters compete with retailer staff for the same customer
How Unotag solves itVerified sales logging, daily incentive view and contests for promoters.
Guides

Playbooks for this industry

Sub-categories

Templates for every electronics sub-category.

Each sub-category ships with battle-tested scheme structures, KPI dashboards and India-specific compliance.

Playbook

How a leading appliances brand activated 80,000 service partners in 6 months.

Electronics succeeds when the dealer pushes, the installer recommends, the service partner upsells, and the buyer enrolls โ€” Unotag rewards every link in that chain.

01

Serial-number based activation programs

Buyer scans factory QR on box, registers warranty, dealer + installer + RSA all get auto-credited.

02

Service partner hourly leaderboards

Real-time leaderboard for first-time-fix rate, customer NPS, parts-used. Top performers see UPI within an hour.

03

Extended warranty upsell incentive

When dealer attaches EW at point-of-sale, instant โ‚น to dealer + RSA. Conversion improves 4x.

04

Demo activator incentives

In-store demonstrators get paid per qualified demo (geo + dwell-time validated). No more fake claims.

05

Anti-counterfeit on accessories

Cables, chargers, adapters with cryptographic QR. Detect grey market in real-time, geographically.

06

Project ordering for B2B

Builders, MEP contractors order via dealer portal with credit lines, scheme-aware pricing.

Outcomes

What electronics brands see in 6 months.

4.0x
EW attach rate
+44%
First-time-fix
72L
Serials live
-58%
Grey market

Ready to build your electronics channel program?

Live demo with your SKUs and slabs in 30 minutes.

Some Happy Users

The channel comes first. Always.

We are channel-first, and our team is entirely channel-driven โ€” these are the counters and hands our platform is built for.

An electrical counter that runs on our schemes
An electrical counter that runs on our schemes
Range-selling rewarded at the switchgear wall
Range-selling rewarded at the switchgear wall
A lighting counter lit by its own rewards
A lighting counter lit by its own rewards
FAQ

Frequently asked questions

How do electronics brands track sell-out beyond the distributor?

Primary billing shows what the distributor bought, not what reached a customer. When retailers, promoters and installers scan or register each unit's serial number at sale or installation, the brand sees which counters actually sell, and can pay sell-out incentives on verified units.

How does scan-to-register warranty work?

At installation the customer or installer scans the code on the product, which registers the warranty against that serial number without a paper card. The brand gains a registered customer linked to the installer and retailer, which later supports service, extended warranty and repeat-purchase offers.

Why reward installers, electricians and service partners?

For many electrical and electronic products the installer or electrician recommends the brand and is the last person to handle it before use. Rewarding verified installations builds a habit of recommendation and gives the brand a record of who installed which unit.

How are promoter and counter-staff incentives calculated?

Sales are logged and verified against serial numbers, and incentives are calculated daily, so each promoter can see exactly what they have earned and why. This removes the month-end disputes that arise when incentives are worked out later from store reports.

Can serial numbers be used to trace a unit through the channel?

Yes. A serial number can follow a unit from factory to distributor, retailer and end customer. This supports price-protection and scheme claims with evidence, helps identify stock sold outside its intended territory, and speeds up claim settlement for distributors.

Further reading for electronics brands