Electronics → Mobile & Accessories

Smartphones, accessories, wearables.

ASM/RSA loyalty, retailer slabs, IMEI-based traceability and grey-market detection.

62K
Stores
1.8L
RSAs
-58%
Grey market
+44%
Sell-through
Capabilities

Built for mobile & accessories — end to end.

IMEI-based activation

IMEI-based activation

RSA hourly leaderboards

RSA hourly leaderboards

ASM territory programs

ASM territory programs

Anti-counterfeit charger QR

Anti-counterfeit charger QR

Brand-store visibility audit

Brand-store visibility audit

Trade-in program integration

Trade-in program integration

Channel guide

How channel programs work for smartphones, accessories and wearables

Who the channel partners are

Phones and accessories are sold through distributors to mobile retailers, brand stores and modern trade, with in-store promoters and the retailer's staff closing most sales. Each phone has an IMEI and most wearables a serial number, so activation is a reliable proof of sale. Counterfeit chargers and cables and cross-territory stock movement are recurring problems.

Schemes that are typical

What Unotag does here

Unotag uses IMEI or serial activation to verify each sale and credit the retailer and promoter. Promoters see a running leaderboard, and area managers see territory totals. Unique codes on accessories such as chargers let customers check they are genuine, and activations outside a retailer's territory are flagged as possible diversion. Display audits are scored from photographs.

FAQ

Frequently asked questions

Why are phone schemes based on activation rather than purchase?

Activation proves a device reached a customer. Paying on activation prevents retailers from buying stock to hit a target and then selling it on to another territory, and gives the brand accurate sell-out data.

How is grey-market movement detected?

Each device's activation location is compared with the territory of the distributor it was billed to. Repeated activations far from the intended territory indicate diverted stock and identify the source.

Can accessories be protected against counterfeits?

Yes. A unique code on each accessory or its box can be scanned by the customer or retailer to confirm it is genuine, and failed or repeated scans show where counterfeits are being sold.

See mobile & accessories program live in 30 minutes.

Send us 5 SKUs and your slab structure. We'll mirror your program in a sandbox.