How do FMCG brands make sure retailer schemes reach the kirana?
Schemes passed through distributors are often applied unevenly. Unotag publishes each scheme directly to every eligible retailer, who can see the offer and their own progress on the phone, while the brand sees which outlets a scheme actually reached.
How are distributor claims settled faster?
Claims are calculated from secondary invoices captured in the system instead of from spreadsheets the distributor prepares. Because the calculation and the supporting invoices are already documented, settlement becomes a matter of approval rather than weeks of reconciliation.
How does Unotag capture secondary sales in FMCG?
Secondary invoices from distributors and super-stockists are captured in the DMS, and where that is not available retailers can photograph their bills. Schemes then run on real sell-in to retail rather than on primary billing to the distributor.
How are feet-on-street sales incentives handled?
Each salesperson gets a daily statement showing what they have earned and what each remaining call or target is worth. Making the calculation visible every day removes the opacity that causes field teams to distrust incentive plans.
Can visibility and merchandising be rewarded as well as purchases?
Yes. Retailers or field staff photograph the shelf, cooler or display, and the audit is scored so that visibility schemes can be paid on evidence. This sits alongside SKU-level purchase slabs in the same retailer program.
