FMCG channels move on volume, frequency and visibility. Unotag automates SKU-level retailer slabs, secondary sales tracking and merchandising audits across India's 13 million kirana stores.
Each sub-category ships with battle-tested scheme structures, KPI dashboards and India-specific compliance.
Snacks, biscuits, beverages, packaged staples. SKU-mix slabs, festival activations, kirana visibility audits.
Soaps, shampoos, oral, deodorants. Beauty advisor & influencer programs alongside core retailer slabs.
Detergents, dishwash, surface cleaners, pest control. High-frequency repeat-purchase tracking.
OTC, ayurvedic, nutraceuticals. Pharmacy retailer programs with batch traceability for compliance.
Milk, ghee, paneer, ice cream. Cold-chain audits, freezer compliance, daily-route incentives.
Confectionary, mints, mouth fresheners, regulated tobacco. Compliance-aware reward distribution.
Atta, rice, pulses, oil. Volume-tier programs for kirana, modern trade, and B2B HoReCa.
Soft drinks, juices, energy drinks. Cooler placement audits with photo-based verification.
Seeds, fertilizers, agro-chemicals. Farmer-influencer programs with regional language voice UI.
FMCG's problem isn't schemes — it's reach. Unotag's WhatsApp-first kirana onboarding gets you to ₹500-revenue stores in Tier 4 towns where field reps don't go.
Retailer scans your printed sticker on WhatsApp, KYCs with PAN + GST, joins program. No app, no field rep visit.
Retailer photographs distributor invoice → OCR extracts SKUs → scheme engine maps → UPI payout. 14-second cycle.
Reward only when retailer buys 3+ categories together. Push slow-movers via cross-SKU bonus tiers.
Retailer uploads shelf photo, vision AI counts your SKUs vs competition, pays for compliance. No FSO needed.
Distributor SR's beat sheet, daily target, route map and end-of-day reconciliation — all in WhatsApp.
Per-pack QR, scan-locked. If a kirana scans a clone, you're alerted instantly with location + SKU.