Seeds, fertilizers, agro-chemicals — farmer-direct.

Who the channel partners are

Agri-inputs are sold through distributors to licensed dealers and village-level retailers, who advise farmers on what to buy. The dealer's recommendation and credit terms strongly shape the farmer's choice, and progressive farmers influence their neighbours. Demand follows the crop calendar, with sharp peaks before kharif and rabi sowing. Spurious seed and pesticide are a serious risk to farmers and brands.

Schemes that are typical

• Dealer season schemes. volume and early-booking targets ahead of each sowing season.
• Retailer rewards. points on purchases, proved by invoice or pack scan.
• Farmer verification and rewards. a scan to confirm the pack is genuine, with a small reward or entry into a draw.
• Field-day and demonstration incentives. rewards for dealers and lead farmers who host crop demonstrations.

What Unotag does here

Unotag runs dealer and retailer schemes from invoice data, with progress visible through the season. A unique code on each bag or bottle lets a farmer confirm the product is genuine by scanning or by a voice-guided flow in a regional language. Messages can be timed to the crop cycle, and scan locations show which villages the product has reached.