Pricing

Pricing that scales with users, not seats.

Pay for monthly active users on the platform — retailers, dealers, masons, painters, technicians. From ₹30,000/month for early pilots up to ₹3,00,000/month for nation-wide rollouts.

By active users

Simple, predictable, MAU-based.

All bands include the full platform — QR programs, invoice incentives, dealer ordering, AI & voice tools, WhatsApp portal. Pricing is by monthly active users (MAUs).

Up to 5K MAU

Pilot

₹30,000/month

~₹6 / MAU

5K – 25K

Growth

₹75,000/month

~₹3 / MAU

25K – 1L

Scale

₹1,50,000/month

~₹1.5 / MAU

1L – 10L+

Enterprise

₹3,00,000/month

Volume rates kick in

Estimate your monthly cost

Drag the thumb · MAUs = retailers + dealers + influencers active in 30 days

1K10K50K2L10L+

Active users

25,000

Monthly platform fee

₹1,50,000

Effective per-user

₹6.00

Add-ons

Optional power-ups, billed monthly.

UPI Payouts

₹1.50 / payout

RBI-compliant payout rail with payee KYC, vPA validation and bank-level reconciliation.

Cryptographic QR

₹0.18 / QR

Tamper-proof per-pack QR codes with anti-counterfeit verification, including printer integrations.

AI Voice Bot

₹4.20 / call min

Outbound calling agent in 11 Indian languages — claim status, scheme push, KYC reminders.

WhatsApp BSP

Pass-through Meta rates

Marketing, utility & auth template messaging at exactly Meta's published Indian rates. No markup.

Photo-AI Audits

₹2.40 / image

Computer vision for shelf shares, planogram compliance and visibility audits.

Custom ERP Integration

₹2L one-time

SAP, Oracle, Microsoft Dynamics, Tally, Zoho, Odoo. Production-grade in 4 weeks.

FAQ

Pricing FAQs

What counts as a Monthly Active User (MAU)?+

Any retailer, dealer, mason, painter, electrician, mechanic or end-influencer who completes a meaningful action — a QR scan, an invoice upload, an order placement, a redemption — in a rolling 30-day window. Internal users (your sales team) are free.

Can we start small and scale up?+

Yes. The ₹30,000/month pilot is built for 90-day proof-of-concept rollouts. You move into Growth tier automatically when you cross 5K MAUs and we re-baseline the contract.

Are payouts and SMS/WhatsApp fees extra?+

Yes. UPI payouts and WhatsApp template messaging are pass-through volume add-ons. Most enterprise customers see ₹1.5–2L of payout fees per month at scale.

Do you offer annual contracts?+

Yes. Annual contracts get a 12% discount, plus dedicated CSM, custom SLA and quarterly business reviews. Three-year contracts get bespoke pricing.

Pricing that scales with users, not seats.

Simple, predictable, MAU-based.

Estimate your monthly cost

Optional power-ups, billed monthly.

Pricing FAQs

Run a 90-day pilot.