Comparison

A Genefied alternative built for the full channel

Genefied is a known name in QR-based loyalty and anti-counterfeit. If you're evaluating it, here's how Unotag approaches the same problems — and what to check before you commit either way.

Feature checklist

"Check" = verify directly with Genefied during evaluation — capabilities change; this table reflects Unotag's shipped features and what we recommend confirming with any vendor.

CapabilityUnotagGenefied
Per-pack QR loyalty & rewards
Anti-counterfeit serialisation
Supply chain visibility
Digital warranty management
WhatsApp-first flows (no app), 11 languages with voiceCheck
Instant UPI payouts (~8s benchmark)Check
Invoice OCR earning (runs without serialisation)Check
Dealer slab schemes + ERP-native credit notesCheck
Section 194R TDS automationCheck
AI shelf audits & instore promoter managementCheck
Dealer education, virtual events, product samplingCheck
Transparent MAU pricing (₹30k–₹3L/month)Check

Why brands choose Unotag

One platform, whole channel

QR loyalty is one layer. Unotag runs dealer schemes, retailer programs, influencer rewards, field-force incentives, training and events on unified partner profiles — so tiers reinforce instead of collide.

Bharat-grade execution

Voice-led vernacular flows for low-literacy trades, entry-level Android support, offline scan queueing and WhatsApp-first everything — built for Tier 3/4 reality, not just metro pilots.

Compliance as a feature

194R TDS thresholds, deduction and certificates automated; GST-clean credit-note settlement; DPDP-compliant consent and India-resident data.

Honest evaluation advice

Whichever platform you pick: demand a sandbox mirroring YOUR channel before signing, verify payout speed with a live scan, and check anti-gaming with a dealer-bulk-scan simulation.

Frequently asked questions

Is Unotag a good Genefied alternative?

If you need QR loyalty plus anti-counterfeit, both play in the space. Unotag's differentiation is breadth (full channel-engagement stack beyond QR) and execution depth for vernacular, low-literacy trade audiences with instant UPI payouts.

How does pricing compare?

Unotag publishes MAU-based pricing — ₹30,000 to ₹3,00,000/month. Most competitors quote custom; always normalise quotes to cost per monthly-active channel member for a fair comparison.

Can we migrate an existing QR program?

Yes — existing serialisation can be imported or bridged, partner masters migrate via KYC re-verification, and unredeemed point liabilities carry over with an audited ledger.

What should we test in a proof of concept?

Five things: scan-to-UPI speed, OCR accuracy on YOUR invoice formats, anti-gaming on simulated bulk scans, vernacular voice flows with real trade users, and settlement-report quality your accountant will accept.

Decide on evidence, not decks.

We'll mirror your channel in a sandbox within 48 hours — run the same PoC against any vendor and compare. Email support@unomok.com.