Distributors and dealers
ProblemThousands of SKUs and schemes that differ by product family.
Channel insights- Locks, handles, hinges and window systems carry separate schemes
- Project and counter sales need different rules
- Dealers want one view of all live schemes
How Unotag solves itScheme engine across product families, project and counter schemes, one dealer view.
Hardware retailers
ProblemThe retailer stocks what fabricators and carpenters ask for.
Channel insights- Requests from fitters drive stocking
- Look-alike products sit on the same shelf
- Retailers respond to range-completion rewards
How Unotag solves itRetailer slabs and range schemes, genuine-product verification and WhatsApp progress.
Carpenters and aluminium fabricators
ProblemThe fitter chooses the brand on most jobs.
Channel insights- Fitters value instant cash over points
- Training on new systems builds loyalty
- Voice and local language reach them best
How Unotag solves itScan-to-earn loyalty with instant UPI, tiers and fabricator meets.
Architects and interior designers
ProblemThey specify hardware early, and the brand rarely tracks it.
Channel insights- Specification happens months before purchase
- Designers value samples and project support
- Linking specification to order is difficult
How Unotag solves itSpecifier program linking projects to orders, with recognition.
