Cattle feed, mineral mixtures and veterinary supplies reach farmers through rural dealers, and the farmer's choice is shaped by the dealer and the local animal-health advisor. Unotag runs dealer schemes, rewards farmers for repeat purchase and verifies genuine packs, in the local language.
Each problem below is something animal feed & veterinary brands tell us they handle by hand today, and what changes when the channel runs on Unotag.
Rural dealers see schemes only on paper
Farmers switch brands on price
Counterfeit supplements
Collections lag behind sales
ProblemWide rural territories and seasonal swings in milk yield and demand.
ProblemThe dealer advises the farmer and extends credit.
ProblemPrice comparison at every purchase, and little reason to stay.
ProblemTheir recommendation is trusted, but rarely recognised.
A step-by-step guide for cattle feed, mineral mixture, poultry feed and veterinary supply brands to set up an incentive program: distributor and...
The levers that make cattle feed, poultry feed and mineral mixture incentive programs change behaviour, the mistakes that waste reward budget, and...
A dealer strategy for cattle feed, poultry feed, mineral mixture and veterinary supply brands: channel structure, how to segment feed dealers by...
A field-tested approach to bringing feed dealers, dairy farmers and poultry farmers into a brand's program: dealer-first enrolment, farmer onboarding...
