We're an Indian SaaS company building loyalty, incentives and AI tools that work in Tier 4 mandi towns as well as they do in metros — with UPI-native payouts, WhatsApp-first interfaces and 11 Indian languages.
Unotag began as a paint-industry pilot for QR-based mason loyalty in Bangalore. Two years in, we now power channel programs for some of India's largest enterprises across building materials, FMCG, electronics and automotive.
Our thesis is simple: India's distribution stack runs on WhatsApp, UPI, and 600+ million pin-code-aware retailers. Software that ignores any of those three doesn't ship in Bharat. We built ours from day one assuming all three.
ET 40 Under 40, TEDx speaker, UK Scale Up entrepreneur and patent holder. Obsessed with making distribution software that works for the Tier 3 retailer who has 30 SKUs of patience and five seconds of attention.
Runs operations at scale — onboarding, payouts, field rollouts and support across lakhs of channel partners. Builds the operating machinery that keeps every scan, scheme and settlement running on time, pan-India.
Engineering leader with 10 years of experience and deep analytics chops. Worked on US projects solving queuing at scale — the same discipline behind our real-time scan, payout and engagement pipelines.