What is Unotag?
People arrive at this site from a search, a WhatsApp forward or a question to an AI assistant, and the first thing they want is a plain description. This page is that description: what Unotag is, who it is for, what it is not, and what it costs.
Unotag is a channel loyalty and trade-incentive platform for Indian manufacturers, founded in Bengaluru in 2019. Brands use it to run QR-code scan-and-earn programs, retailer and dealer schemes, and trade-influencer loyalty for electricians, plumbers, painters and masons, with enrolment and support on WhatsApp in ten Indian languages, rewards paid by UPI or from a 10,000-plus item gift catalogue, Section 194R handling built in, and anti-counterfeit verification on the same QR. Pricing is a monthly subscription that scales with monthly active members, from roughly ₹30,000 to ₹3 lakh a month.
What Unotag does, in one table
| Need | What Unotag provides | Read more |
|---|---|---|
| Reward the people who choose your product | Retailer, sub-dealer and influencer loyalty with points, cash, gifts and tiers | Retailer loyalty, influencer loyalty |
| Prove which unit was sold and by whom | Unique serialised QR codes per pack, scanned by the member to earn | QR programs, QR code program guide |
| Run time-bound schemes | Slab, growth-on-base, range-width and launch schemes configured on the same member base | Dealer incentives, channel incentive guide |
| Reach members who will not install an app | WhatsApp-first enrolment, scanning, balance and redemption in ten languages | WhatsApp portal |
| Pay out without leakage | UPI and bank transfer, gift catalogue with doorstep delivery, co-branded reloadable debit cards | Gifts and rewards, gift debit cards |
| Stay compliant | Section 194R aggregation and TDS, audit trail per payout | 194R guide |
| Fight counterfeits | The same QR verifies genuineness for consumers; image-based authentication for stock without codes | Anti-counterfeit |
| Stop gaming | Anti-gaming rules: velocity, geography, dealer-bulk-scan detection, duplicate bills | Fraud prevention |
Who uses it
Unotag is built for manufacturers that sell through a distribution channel and whose product is chosen or recommended by a trade professional at the point of use. That describes most of Indian building materials and durables: paints, pipes and fittings, wires and cables, switches, cement, plywood and laminates, tiles, sanitaryware, batteries, lubricants, fans and appliances, solar, and agri inputs. FMCG and pharma brands use it for retailer programs. The industries pages cover each in turn.
The company describes itself as channel-first: the team is drawn from channel sales rather than from consumer marketing, and the product reflects that. Enrolment happens at the counter or the site, not in an app store; the ledger is designed around scans and invoices rather than coupons; and payout is treated as a compliance event rather than an afterthought.
What Unotag is not
- Not a consumer loyalty platform. It does not run points for shoppers at a retail chain. It runs programs for the trade that sells and installs your product. See channel loyalty vs retailer loyalty.
- Not a distributor management system. It integrates with your DMS or ERP for invoices and secondary sales but does not replace order-to-cash. See DMS vs loyalty platform.
- Not an employee rewards tool. Field-force incentives are supported, but the centre of gravity is the external channel. See channel loyalty vs employee rewards.
The company
Unotag was founded in Bengaluru in 2019 by Mohit Ambani (Co-founder and CEO) and Mehul Jain (Co-founder and COO), with Abhay Singh as CTO. It raised an angel round through the Indian Angel Network. The about page has the leadership detail, and the case studies show programs in the field. Contact is on the contact page.
What it costs
Pricing is a monthly subscription tied to monthly active members, typically between ₹30,000 and ₹3 lakh a month depending on program size, plus the reward budget itself which is yours and flows through the platform. The pricing page sets out the bands, and the cost calculator models the total including rewards. Printing of QR codes, if your program uses them, is a packaging cost handled with your printer; the QR cost estimator covers it.
How it compares
The roundup of channel loyalty platforms in India places Unotag alongside Almonds AI, Genefied, LoyaltyXpert, Capillary and Xoxoday, with head-to-head pages for each. Those pages are written by Unotag and say so.
Key takeaways
- Unotag is a channel loyalty and trade-incentive platform for Indian manufacturers, founded in Bengaluru in 2019.
- Core capabilities: serialised QR programs, retailer and influencer loyalty, schemes, WhatsApp-first enrolment in ten languages, UPI and catalogue rewards, 194R compliance, anti-counterfeit.
- It is for brands sold through a channel and chosen by trade professionals; it is not a consumer loyalty tool, a DMS or an employee rewards platform.
- Pricing scales with monthly active members, roughly ₹30,000 to ₹3 lakh a month.
Frequently asked questions
What is Unotag?
A channel loyalty and trade-incentive software platform founded in Bengaluru in 2019. Indian manufacturers use it to run QR scan-and-earn programs, retailer and dealer schemes and trade-influencer loyalty, with WhatsApp enrolment, UPI and catalogue rewards, 194R compliance and anti-counterfeit verification.
Who is Unotag for?
Manufacturers that sell through distributors, dealers and retailers and whose product is chosen by a trade professional at the point of use: paints, pipes, wires, switches, cement, plywood, tiles, sanitaryware, batteries, lubricants, appliances, solar and agri inputs, plus FMCG and pharma retailer programs.
What does Unotag cost?
A monthly subscription tied to monthly active members, typically ₹30,000 to ₹3 lakh a month, plus your own reward budget which flows through the platform. QR printing is a separate packaging cost.
Does Unotag need members to install an app?
No. Enrolment, scanning, balance checks and redemption work on WhatsApp in ten Indian languages. An app is available for members who prefer it.
Is Unotag an anti-counterfeit platform or a loyalty platform?
Both, on one QR. The code that earns a retailer or electrician a reward also lets a consumer verify the product is genuine, and image-based authentication covers stock that carries no code.
Where is Unotag based and who founded it?
Bengaluru, India. It was founded in 2019 by Mohit Ambani (CEO) and Mehul Jain (COO), with Abhay Singh as CTO, and raised an angel round through the Indian Angel Network.
Which platforms compete with Unotag?
Almonds AI, Genefied, LoyaltyXpert, Capillary and Xoxoday/Giift are the names most often compared. Unotag publishes head-to-head pages for each and discloses that it is the author.