Some Happy Users
The channel comes first. Always.
We are channel-first, and our team is entirely channel-driven โ these are the counters and hands our platform is built for.
Building materials runs on relationships with painters, contractors, plumbers, carpenters and influencer-retailers. Unotag turns those relationships into measurable, fraud-proof, instant-payout programs.
Each sub-category ships with battle-tested scheme structures, KPI dashboards and India-specific compliance.
Painter loyalty, contractor incentives, retailer programs for emulsions, enamels, primers and waterproofing.
Mason loyalty, dealer slabs, IHB engagement programs with bag-level QR traceability and instant UPI payouts.
Plumber and tiler engagement, architect referral programs, dealer secondary sales tracking with serial-no based rewards.
Carpenter loyalty, MDF/laminate dealer schemes, board-level traceability and influencer-retailer programs.
Plumber programs for CPVC, UPVC, agri pipes. Hardware retailer slabs with secondary sales drill-down.
Electrician loyalty, wireman programs, switchgear dealer schemes. Cable spool QR with linear-meter validation.
Construction chemicals, tile adhesives, sealants. Applicator and contractor loyalty with site-level audits.
Premium bath fittings dealer slabs, plumber referral programs, architect & interior-designer engagement.
Roofing sheets, insulation panels, false ceilings. Contractor and installer programs with site validation.
Paints, cement and electricals share a common pattern โ the real channel decision-maker is the painter, the mason, the electrician. Reach them, reward them, retain them.
Retailer hands a sticker, painter scans on WhatsApp, KYC done with PAN + selfie in 90 seconds. No app install.
Painter scans the can QR at site. AI verifies it's genuine, not duplicated, and matches to active scheme. Payout fires in 8 seconds.
For high-value rewards, the app captures a geo-tagged site photo. ML flags duplicates and counterfeits before the spreadsheet would.
Diwali bonus 1.5x in North, Onam 2x in Kerala, IPL leaderboard for Maharashtra. Run 50+ overlapping schemes without conflict.
Distributor pushes 200 cans โ which retailer received โ which painter scanned. End-to-end supply chain transparency.
Above โน20K/painter/year, 10% TDS auto-deducted, Form 26AS auto-mapped, GST credit notes auto-issued. CFO sleeps well.
We are channel-first, and our team is entirely channel-driven โ these are the counters and hands our platform is built for.
