Who are the influencers in building materials?
Painters, masons, plumbers, electricians, carpenters, tile fixers, contractors and architects. They choose or recommend the brand at site, often without the homeowner knowing the options. A building-materials program rewards these influencers directly, in addition to schemes for dealers and retailers.
How does a scan-to-earn program work for cement, paint or pipes?
Every bag, can, box or bundle carries a unique code. The mason, painter or plumber scans it after purchase, the platform checks the code is genuine and unused, and a reward is credited and paid over UPI in their own language. Each code can be claimed only once.
How do building-material brands calculate dealer schemes without Excel?
Unotag reads billing data from the ERP and calculates every live scheme daily, including quantity slabs, growth over last year and cash-discount schemes. Dealers see their position and next slab while they can still act, instead of learning their earning when the credit note arrives.
How can a brand see retailer purchases that go through a distributor?
Retailer purchases are captured through photographs of the distributor's bill and through distributor invoice uploads. This gives the brand outlet-level data it does not get from primary billing, and lets retailer slabs be paid on documented purchases rather than on claims.
How are fake or duplicate coupon claims prevented?
Paper coupons can be copied and claimed many times. Unique per-unit codes are bound to the first valid scan, so a duplicate is blocked before payout, and unusual patterns such as bulk scanning from one location are flagged for review.
