Traceability

Plant to pocket, every unit traced.

Know where every SKU is — which distributor, which town, which counter. QR serialisation gives you secondary and tertiary sales visibility that ERP and distributor claims never will.

100%
Unit-level visibility
-72%
Stock-ageing surprises
4 min
Avg batch trace
28
States covered
Capabilities

What's inside

Unit-level serialisation

Parent-child coding across unit, carton, bundle and pallet levels.

Secondary sales truth

Retailer and influencer scans reveal real off-take, not claimed numbers.

Diversion alerts

Cross-territory movement flagged automatically with distributor attribution.

Batch recall in minutes

Trace any batch to the exact counters that received it.

Channel inventory view

Live stock ageing across depots, distributors and retail counters.

ERP-native integration

SAP, Oracle, Tally and custom ERP connectors for dispatch sync.

How it works

From kickoff to payout

1

Serialise & aggregate

QR at every packaging level, scanned at line speed.

2

Scan at each hop

Depot, distributor, retailer scans build the movement graph.

3

See the network live

Dashboards show where stock sits, moves and stalls.

4

Intervene early

Ageing, diversion and velocity alerts before they cost you a quarter.

FAQ

Frequently asked questions

What is supply chain traceability for consumer brands?

Traceability means knowing the movement of every unit through your channel — plant, depot, distributor, retailer, end customer — typically via QR serialisation and scan events at each hop.

How does QR-based secondary sales tracking work?

When retailers and trade influencers scan packs for loyalty rewards, those scans double as proof of secondary off-take — giving brands real sell-through data without depending on distributor claims.

Can Unotag trace at batch level for recalls?

Yes. Parent-child serialisation links units to cartons, batches and dispatches, so a recall query returns the exact distributors and counters holding affected stock within minutes.

Does traceability integrate with our ERP?

Unotag ships connectors for SAP, Oracle and Tally plus REST APIs, syncing dispatch, returns and credit-note data both ways.

What's the difference between traceability and anti-counterfeit?

Anti-counterfeit verifies a unit is genuine; traceability tracks where genuine units travel. Unotag runs both on the same QR infrastructure, so one serialisation investment covers both.

Run a 90-day pilot. Bharat-tested.

Tell us your SKUs and channel structure. We'll mirror your program in a sandbox in 48 hours.