Building Materials → Paints & Coatings

Painter-led loyalty for India's ₹62,000 Cr paints market.

From emulsion to enamel, every can scanned, every painter rewarded, every contractor tracked. Built with leading paints brands.

4.2L
Painters
92Cr
Cans QR-tagged
4.0x
Loyalty ROI
-71%
Counterfeits
Capabilities

Built for paints & coatings — end to end.

Per-can cryptographic QR with…

Per-can cryptographic QR with single-scan lock

Painter selfie + GPS…

Painter selfie + GPS site verification

Tier-based ₹/can rates with…

Tier-based ₹/can rates with festival multipliers

Contractor multi-painter team management

Contractor multi-painter team management

Influencer-retailer programs at hardware…

Influencer-retailer programs at hardware shops

Tinting machine integration for…

Tinting machine integration for shade-mix tracking

Channel guide

How painter and dealer programs work in decorative paints

Who the channel partners are

Decorative paint is sold through dealers, many with tinting machines, to painters, painting contractors and homeowners. The painter or contractor recommends the brand and grade in most repaint jobs and often collects the material himself. Hardware and putty retailers act as secondary counters in smaller towns, and architects and interior designers influence premium projects.

Schemes that are typical

What Unotag does here

Unotag places a unique code on each can so that a painter scans once to verify and earn, with payment to UPI in his language. Contractors manage their teams in the same program. Dealer schemes are calculated daily from ERP billing, so dealers see their next slab during the month, and painter meets can be planned and attendance recorded in the platform.

FAQ

Frequently asked questions

Why do paint brands run painter loyalty programs?

Because the painter's recommendation decides the brand in most repainting jobs. A per-can reward paid quickly and reliably gives painters a reason to recommend and use one brand consistently, and gives the brand a direct relationship with a group it otherwise reaches only through dealers.

How do paint brands prevent misuse of painter coupons?

Paper tokens can be collected and claimed by people who never used the paint. A unique digital code per can, valid for one scan and tied to a KYC-verified painter, blocks duplicate claims. Unusual patterns, such as bulk scans at a dealer's shop, are flagged.

Can contractors and their painters both earn?

Yes. A contractor can register the painters who work with him. Each painter keeps an individual balance while the contractor sees and earns on team volume, which matches how larger painting jobs are organised.

See paints & coatings program live in 30 minutes.

Send us 5 SKUs and your slab structure. We'll mirror your program in a sandbox.