FMCG → Tobacco & Confectionary

Confectionary, mints, regulated tobacco.

Compliance-aware reward distribution with strong audit trails and regulated category guards.

1.8L
Outlets
100%
Compliance
+24%
Visibility
Tier3+
Reach
Capabilities

Built for tobacco & confectionary — end to end.

Compliance-guarded rewards

Compliance-guarded rewards

Confectionary visibility audit

Confectionary visibility audit

Counter-display incentives

Counter-display incentives

Mouth-freshener mix slabs

Mouth-freshener mix slabs

Regional festival packs

Regional festival packs

Distributor secondary sales

Distributor secondary sales

Channel guide

How trade programs work for confectionery, mints and other regulated categories

Who the channel partners are

Confectionery, mints and mouth fresheners are sold through distributors and wholesalers to kirana stores, paan shops and kiosks, where they are bought on impulse from counter-top jars and hanging displays. The same outlets often sell tobacco products, which are subject to strict legal limits on advertising and promotion. Brands in these categories need trade programs with clear guardrails and records.

Schemes that are typical

What Unotag does here

Unotag runs these as trade-only schemes, with eligibility, reward types and communication limited to what the brand's legal team approves for each category. Displays are verified through photographs, slabs are calculated from invoices, and every reward has an audit trail. For regulated products the brand defines what, if anything, may be offered; the platform enforces those rules.

FAQ

Frequently asked questions

Can trade schemes be run in regulated categories?

Only within the law and the brand's compliance policy. The brand's legal team decides which products, partner types and reward forms are permitted. The platform is configured to those limits and records each transaction for audit.

How are counter displays for confectionery verified?

The retailer or salesperson photographs the display in the app with time and location. The image is checked against the scheme's requirements before the display payment is released.

Why is an audit trail important here?

Because the brand may need to show regulators or auditors exactly who was rewarded, for what and when. A complete record of scheme rules, eligibility and payouts provides that evidence.

See tobacco & confectionary program live in 30 minutes.

Send us 5 SKUs and your slab structure. We'll mirror your program in a sandbox.