FMCG → Carbonated & Juices

Soft drinks, juices, energy drinks — visibility-led.

Cooler placement audits with photo-based verification and chilled-shelf compliance.

4L
Outlets
2.4L
Coolers audited
+58%
Visibility
92%
Compliance
Capabilities

Built for carbonated & juices — end to end.

Cooler placement audit

Cooler placement audit

Photo-AI shelf compliance

Photo-AI shelf compliance

Chilled-shelf rewards

Chilled-shelf rewards

Festival activation packs

Festival activation packs

HoReCa programs

HoReCa programs

Vending machine ops

Vending machine ops

Channel guide

How channel programs work for soft drinks, juices and energy drinks

Who the channel partners are

Cold beverages are distributed by route trucks to kirana stores, bakeries, paan shops, restaurants and caterers. Sales depend on the product being chilled and visible, so the brand's cooler and its position in the shop are central. Demand is highly seasonal, peaking in summer, and the route salesperson visits each outlet frequently.

Schemes that are typical

What Unotag does here

Unotag lets the retailer or salesperson photograph the cooler, and the image is scored for compliance so the scheme can be paid on evidence. Volume slabs are calculated from distributor invoices, with progress visible to the retailer. Food-service customers run under their own terms, and route salespeople see daily statements of their incentives.

FAQ

Frequently asked questions

What is a cooler compliance scheme?

It is a scheme that pays a retailer for using a brand-supplied cooler as agreed: stocked with the brand's products, kept cold and placed where shoppers see it. Compliance is checked through periodic photographs rather than occasional visits.

How are cooler photographs verified?

Each photograph is taken in the app with time and location recorded, then scored against the scheme's criteria. Scores below the threshold are flagged so the field team can follow up before the next payout.

How do beverage brands manage the summer peak?

Schemes and activation packs are configured before the season and published to enrolled outlets in one step. During the season, daily progress updates keep retailers and salespeople focused on the next slab.

See carbonated & juices program live in 30 minutes.

Send us 5 SKUs and your slab structure. We'll mirror your program in a sandbox.