FMCG → Health & Wellness

OTC, ayurvedic, nutraceuticals — pharmacy-grade.

Pharmacy retailer programs with batch traceability, doctor-detailing rewards and patient retention.

1.4L
Pharmacies
24K
Doctors
92%
Batch trace
+34%
Pull
Capabilities

Built for health & wellness — end to end.

Pharmacy retailer slabs

Pharmacy retailer slabs

Batch-level traceability

Batch-level traceability

Doctor detailing rewards

Doctor detailing rewards

Counter-staff product training

Counter-staff product training

Compliance-aware programs

Compliance-aware programs

Patient WhatsApp reminders

Patient WhatsApp reminders

Channel guide

How channel programs work for OTC, ayurvedic and nutrition products

Who the channel partners are

Over-the-counter, ayurvedic and nutrition products are sold through stockists and distributors to chemists, ayurvedic stores and general retailers. The pharmacist or counter assistant is frequently asked for advice and has real influence on the brand chosen. Batch numbers and expiry dates matter, and promotion in health categories is subject to regulation and company compliance policy.

Schemes that are typical

What Unotag does here

Unotag calculates chemist slabs from stockist invoices and rewards counter staff for completing short training lessons, so recommendations are informed. Batch-level codes support traceability and recalls. Scheme rules, eligible partner types and reward forms are configured to the brand's compliance policy, and every payout carries an audit trail.

FAQ

Frequently asked questions

Can loyalty programs be run for pharmacies?

Yes, for products and partner types where trade schemes are permitted. Programs for chemists typically reward purchases, range and display, and train counter staff. The brand's compliance team defines what is allowed before launch.

Does the program cover doctors or other healthcare professionals?

Any engagement with healthcare professionals must follow the applicable marketing code and the brand's own policy. Unotag configures eligible partner types and reward forms to those rules and keeps an audit trail; it does not decide what is permissible.

How does batch traceability help a wellness brand?

A code linked to batch and expiry lets the brand see where each batch was sold. If a batch must be withdrawn, the affected stockists and retailers can be identified quickly.

See health & wellness program live in 30 minutes.

Send us 5 SKUs and your slab structure. We'll mirror your program in a sandbox.