Cold chain audits, freezer compliance, daily-route incentives with photo-AI shelf checks.
Cold chain audit
Freezer placement compliance
Daily-route incentive
Photo-AI shelf checks
Sub-D management
Festival ghee push
Dairy products reach consumers through distributors, sub-distributors and milk agents to kirana stores, dairy parlours, sweet shops, restaurants and caterers, usually with daily deliveries. Products are perishable and many need refrigeration, so freezer placement and temperature are critical. Ghee and sweets see strong festival demand; ice cream peaks in summer.
Unotag captures sales at sub-distributor level so the brand can see outlet-wise off-take, and calculates route and retailer incentives daily. Freezer placement and stocking are checked through scored photographs. Retailers see their progress on the phone, and festival schemes can be announced and tracked without a separate circular for each distributor.
Because daily deliveries pass through sub-distributors and agents, and the brand often loses sight of which outlet received what. Capturing their invoices gives outlet-level data and lets retailer schemes be paid on actual purchases.
The retailer or salesperson photographs the freezer in the app, with time and location recorded. The image is scored on stocking and placement, and the result decides the compliance payment.
Yes. Each salesperson receives a daily statement of outlets served, volume delivered and incentive earned, which keeps the plan transparent and reduces month-end queries.