High-frequency repeat tracking, bundle deals, kirana SKU visibility and route-rep nudges.
Repeat-purchase rewards
Bundle deal automation
Kirana SKU shelf audit
Route-rep beat sheets
Counter-staff demos
Festival cleaning packs
Home-care products are distributed through super-stockists, distributors and wholesalers to kirana stores and modern trade. Purchases are frequent and habitual, and small packs dominate in smaller towns. The retailer's willingness to stock, display and recommend a newer brand against an entrenched leader decides trial. Salespeople work fixed beats.
Unotag tracks each retailer's purchases month by month from distributor invoices, so streak and repeat schemes can be calculated automatically. Bundle rules are configured without code. Shelf presence is checked through scored photographs, and salespeople receive beat-wise targets and a daily incentive statement.
It rewards a retailer for buying in every period of a defined run, for example three consecutive months, rather than for one large order. It encourages steady stocking, which keeps the product available on the shelf.
The scheme defines the required combination and quantities. Each invoice is checked for the combination, and qualifying purchases earn the bundle reward automatically.
By rewarding the behaviours that create trial: stocking the range, giving it visible shelf space and re-ordering consistently. Photographic shelf audits and invoice-based slabs show which outlets are responding.