High-velocity SKU programs with mix slabs, festival activations and kirana visibility audits across 5L+ stores.
SKU-mix slab logic
Festival activation templates
Kirana visibility photo-AI
Distributor secondary sales
Beat-route nudges
Counter-staff loyalty
Packaged foods move from the brand to super-stockists and distributors, then by salespeople on fixed beat routes to kirana stores, with wholesalers serving smaller outlets. The kirana owner decides what to stock and display in limited space. Products are low-value and fast-moving, pack-level codes are often impractical, and purchases are proved by the distributor's bill.
Unotag publishes schemes directly to each eligible retailer and calculates slabs from distributor invoices or photographed bills. Displays are checked through scored photographs. Distributor claims are generated from the same invoice data, and salespeople see what each call is worth through a daily statement.
By using the purchase bill as proof. The retailer photographs the distributor's invoice, the lines are read automatically and matched, and the slab reward is calculated on verified quantities.
It is a scheme that pays more when a retailer buys a defined spread of products, for example a minimum number of lines or a share of premium packs, instead of rewarding total value alone. It widens the range stocked on the shelf.
The retailer or salesperson submits a photograph of the display with time and location. It is scored against the scheme's requirements, and only compliant outlets are paid.