Electronics → Lighting

LED bulbs, panels, smart lighting.

Electrician loyalty, hardware retailer programs, project ordering for builders and MEP contractors.

1.2L
Electricians
+58%
Premium mix
18K
MEP cont.
95%
Coverage
Capabilities

Built for lighting — end to end.

Electrician loyalty

Electrician loyalty

Hardware retailer slabs

Hardware retailer slabs

Project ordering portal

Project ordering portal

MEP contractor programs

MEP contractor programs

Smart lighting commissioning

Smart lighting commissioning

Anti-counterfeit on premium

Anti-counterfeit on premium

Channel guide

How channel programs work for LED and smart lighting

Who the channel partners are

Lighting is sold through distributors to electrical and hardware retailers, and from there to electricians, contractors and consumers. Electricians decide the brand for most fittings they install. Project sales to builders, architects and MEP contractors follow a different route, with specifications and negotiated pricing. Low-priced imitations compete on the same shelf.

Schemes that are typical

What Unotag does here

Unotag rewards electricians for scanning the unique code on each product and pays to UPI, with the whole flow available on WhatsApp in regional languages. Retailer slabs are calculated from distributor invoices or bill photos. Project orders are registered and tracked separately, and unique codes on premium products let buyers confirm they are genuine.

FAQ

Frequently asked questions

Why do lighting brands reward electricians?

Because the electrician buys or recommends the fittings for most homes and shops he wires. A simple scan-and-earn program makes one brand his default and gives the manufacturer direct contact with a group it otherwise reaches only through retailers.

How are low-value items like LED bulbs handled?

Rewards per unit are small and accumulate in the electrician's balance. Tiers and periodic bonuses provide the motivation, and a minimum withdrawal amount keeps payout costs sensible.

How are project sales treated?

A project is registered with its site and expected quantity, and purchases count towards that project's slab. This keeps project business separate from retail schemes and gives the contractor a clear statement.

See lighting program live in 30 minutes.

Send us 5 SKUs and your slab structure. We'll mirror your program in a sandbox.