Counter-staff loyalty, SKU-level retailer push and demo-led programs in modern + general trade.
Counter-staff loyalty
SKU-level retailer slabs
Demo-led programs
Modern trade integration
Festival activation
Service partner network
Mixer-grinders, irons, water purifiers and similar products are sold through distributors to appliance and kitchenware retailers, general stores and modern trade. The counter salesperson's recommendation carries great weight because customers compare several brands in one visit. Water purifiers add installers and service technicians. Festival seasons account for a large share of annual sales.
Unotag rewards counter staff individually on sales verified by serial number or bill, so the incentive reaches the person who made the recommendation. Retailer slabs are calculated by model, and festival campaigns can be set up and announced on WhatsApp quickly. For purifiers, installation is confirmed by scan and linked to the service partner.
Because the dealer's margin does not always reach the salesperson, and the salesperson decides which brand to show first. A direct reward on verified sales changes that decision in the brand's favour.
By the product's serial number or a photograph of the customer bill, matched to the outlet. Each unit can be claimed once, and unusual patterns are reviewed before payout.
A scheme is configured with its period, products and rewards, then published to eligible retailers and staff on WhatsApp. Because partners are already enrolled, a short campaign does not need a new onboarding exercise.