Automotive Parts → Spare Parts (4W)

Filters, brake pads, clutch, suspension.

Garage loyalty with VIN-aware compatibility check, distributor secondary sales drill-down.

82K
Garages
+44%
Premium mix
4.2K
Distributors
92%
Match
Capabilities

Built for spare parts (4w) — end to end.

VIN-aware compatibility

VIN-aware compatibility

Garage loyalty

Garage loyalty

Distributor secondary sales

Distributor secondary sales

Counter-staff incentives

Counter-staff incentives

Anti-counterfeit detection

Anti-counterfeit detection

OE vs aftermarket schemes

OE vs aftermarket schemes

Channel guide

How channel programs work for car and commercial-vehicle spare parts

Who the channel partners are

Brake pads, clutch sets, suspension and other service parts are sold through distributors to parts retailers and wholesalers, then to multi-brand garages and fleet workshops. The garage owner or head mechanic picks the brand; the retailer's counter salesperson strongly influences which box comes off the shelf. Brands often sell both to vehicle makers and to the open aftermarket, with different terms for each.

Schemes that are typical

What Unotag does here

Unotag verifies each part with a unique code and rewards the garage on the scan. Distributor secondary sales are captured so the brand sees which retailers bought which lines, and schemes for different product lines can run on different cycles without separate spreadsheets. Counter staff are enrolled individually, so their incentives are paid on their own verified sales.

FAQ

Frequently asked questions

How can a parts brand see sales beyond its distributors?

By capturing distributor-to-retailer invoices and garage scans. Invoices show which retailers stock which lines; scans show where parts are finally fitted. Together they give a view of the channel that primary billing does not.

Can part-to-vehicle compatibility be checked in the program?

Where the brand maintains a compatibility catalogue, the scan flow can show the vehicle models a part fits. How detailed that check can be depends on the brand's own catalogue data, which is reviewed during setup.

Why reward counter staff separately from the retailer?

Because the retailer's margin scheme does not reach the person who actually recommends the part to a walk-in mechanic. A small individual reward on verified sales changes which brand is offered first at the counter.

See spare parts (4w) program live in 30 minutes.

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