Automotive Parts → Spare Parts (2W)

2W aftermarket — Tier 3/4 dominant.

Repair-mechanic programs with multi-language voice UI for low-literacy users in mofussil markets.

1.4L
2W mechanics
11
Languages
Tier4
Reach
+58%
Repeat
Capabilities

Built for spare parts (2w) — end to end.

Voice UI in 11…

Voice UI in 11 languages

Tier 3/4 city focus

Tier 3/4 city focus

WhatsApp-only flow

WhatsApp-only flow

Mechanic team management

Mechanic team management

Festival activation

Festival activation

Anti-counterfeit on premium SKUs

Anti-counterfeit on premium SKUs

Channel guide

How mechanic programs work for two-wheeler spare parts

Who the channel partners are

Two-wheeler parts flow through distributors to a dense network of small parts shops, and from there to roadside and neighbourhood mechanics, most of them in smaller towns. The mechanic usually buys the part himself for each job and chooses between genuine, branded aftermarket and unbranded options at the counter. Many mechanics prefer speaking to typing and use WhatsApp more than any other app.

Schemes that are typical

What Unotag does here

Unotag runs the mechanic journey on WhatsApp with voice support in regional languages, so a mechanic can scan a part, ask for his balance and withdraw to UPI without navigating an app. Garage owners can add their helpers as a team. Unique codes on premium parts let the mechanic confirm they are genuine before fitting.

FAQ

Frequently asked questions

How do you run a loyalty program for mechanics who are not comfortable with apps?

By using the tools they already use. The program runs on WhatsApp, supports voice questions and spoken replies in regional languages, and pays to UPI. Enrolment takes a few messages and a basic KYC step rather than an app download and a long form.

Do small-ticket parts justify a reward program?

Yes, because volume and frequency are high. Individual rewards are small but accumulate quickly for an active mechanic. Tiers and seasonal bonuses give a reason to stay with one brand across many small purchases.

How are parts retailers included?

Retailers get their own slabs based on invoices from the distributor, with progress visible on the phone. Since the mechanic buys at the retailer's counter, aligning both schemes keeps the brand in stock where demand is being created.

See spare parts (2w) program live in 30 minutes.

Send us 5 SKUs and your slab structure. We'll mirror your program in a sandbox.