Trade Loyalty

Trade loyalty across every tier.

Distributors, dealers, retailers, influencers — each tier has its own economics, and a trade loyalty program that treats them identically fails all of them. Unotag runs tier-correct programs on one platform.

4
Tiers, one platform
5L+
Trade members
+38%
Counter-share lift
-58%
Partner churn
Capabilities

What's inside

Distributor tier

Secondary-verified slabs, coverage bonuses and fill-rate SLAs with credit-note settlement.

Dealer tier

Quarterly slabs, growth kickers, gold and club tiers with daily progress visibility.

Retailer tier

Invoice and QR earning, display schemes and instant UPI — kirana to chemist.

Influencer tier

Per-pack QR rewards for masons, electricians, painters, plumbers and mechanics.

Cross-tier intelligence

Unified profiles show how tiers interact — dealer schemes weighted on retail sell-through.

One liability view

All tiers' scheme spend, accruals and ROI in one program P&L.

How it works

The path to live

1

Map the tiers

Your channel structure mirrored — tiers, territories, hierarchies.

2

Launch tier-correct programs

Each audience gets mechanics that fit its economics.

3

Link the loops

Downstream verification feeds upstream settlement.

4

Manage one P&L

Cross-tier ROI, liability and lift in a single view.

FAQ

Frequently asked questions

What is a trade loyalty program?

A structured rewards system for channel businesses — distributors, dealers, retailers and trade influencers — paying verified commercial behaviours, distinct from consumer loyalty in audience and economics.

Should all channel tiers be in one program?

One platform, separate tier programs — shared data with tier-correct mechanics. Identical treatment fails; disconnected programs collide. Linked programs reinforce.

How are trade loyalty payouts verified?

QR scans, OCR-validated invoices and ERP feeds — every payout ties to a verified transaction, which is what separates loyalty from leakage.

What results do trade loyalty programs deliver?

Across Unotag deployments: 25–45% counter-share lift in focus markets, 50%+ partner churn reduction and settlement disputes down ~87% — see the case studies for per-brand numbers.

Run a 90-day pilot. Bharat-tested.

Tell us your SKUs and channel structure. We'll mirror your program in a sandbox in 48 hours.

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