Retail Visibility

Every counter, tracked to the truth.

Which outlets stock you? Which stopped? Where does your product actually sell? Unotag answers at outlet level — from verified scans and invoices, not field-team guesses or distributor claims.

3.2L+
Outlets tracked
28
States covered
-43%
Counter churn
Live
Data freshness
Capabilities

What's inside

Outlet activity graph

Scan and invoice events per counter build a live activity timeline — stocking, velocity, gaps.

Dead-counter alerts

Outlets going quiet trigger field-visit tasks before the counter is lost to a competitor.

Geo-verified universe

Every outlet geo-tagged at KYC; territory maps show coverage, white space and overlap.

SKU-level penetration

Which SKUs sit in which outlets — range-selling gaps surface automatically.

Scheme participation tracking

Who's enrolled, who's earning, who's dormant — per scheme, per territory.

Field-team integration

Beat routes prioritised by tracking signals; visit outcomes feed back into the graph.

How it works

The path to live

1

Build the universe

Import or self-onboard outlets with geo-tagged KYC.

2

Activate earning

Scans and invoices double as tracking events.

3

Watch the graph

Live dashboards by territory, SKU and scheme.

4

Act on signals

Dead-counter, velocity-drop and white-space alerts drive action.

FAQ

Frequently asked questions

How does retailer tracking work without field audits?

Loyalty scans and invoice uploads are tracking events — every reward interaction proves the outlet is alive, stocking and selling, continuously and at zero marginal cost.

Can we track outlets that aren't in our loyalty program?

Distributor billing data covers non-enrolled outlets at lower fidelity; the loyalty layer gives verified depth on enrolled ones — most brands enrol 60–80% of active outlets within two quarters.

What is a dead-counter alert?

An automated flag when a previously active outlet stops scanning/billing beyond its normal cycle — triggering a field visit task before the counter defects.

Does tracking cover stock movement between outlets?

QR-serialised stock shows cross-outlet and cross-territory movement, exposing diversion and informal redistribution.

Run a 90-day pilot. Bharat-tested.

Tell us your SKUs and channel structure. We'll mirror your program in a sandbox in 48 hours.

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