How to onboard tile masons to your app
Tile masons are a smaller, more skilled group than general masons, and they move from site to site with the same tools and often the same helpers. They tell homeowners which tiles lay flat, which adhesive to use and which brand gives trouble. Getting them onto a brand's app takes a reason to join beyond cash: training on new formats, recognition, and rewards that arrive the moment they scan.
To onboard tile masons to a brand's app, reach them through showroom dealers, sub-dealers, sites and training sessions on large-format tiles, register them on WhatsApp with voice help in their language, make the first box scan happen at site with an instant UPI reward, and follow up over 30 days with milestones, tier status and a training invitation. Track masons who scan in more than one week, not total registrations.
Where to find tile masons
| Channel | How it works | Quality of sign-ups |
|---|---|---|
| Showroom dealers | Dealers introduce the masons their customers bring to choose tiles | Good reach; masons already linked to buyers |
| Sub-dealers | Sub-dealers register masons who collect boxes for sites | Reach in smaller towns |
| Active sites | Field staff visit sites where your tiles are being laid | High; boxes on site to scan |
| Training sessions | Large-format tile and adhesive training, with registration at the door | High; masons who want to upgrade skills |
| Mason referrals | An active mason brings his helpers and peers | Good, if the reward follows the new mason's own scans |
Training is the strongest hook in tiles. Large-format slabs, thin tiles and tile adhesives need technique, and a mason who learns it from your brand has a reason to stay. Combine training with registration and a live scan.
Registration in the mason's language
- Start on WhatsApp. A message to the brand's number begins registration without an app download.
- Ask for little. Phone number, name, district, UPI number and the dealer who introduced him. KYC details later, when payout limits or tax rules require them.
- Voice first. Steps and answers by voice in Hindi, Gujarati, Marathi, Tamil, Telugu, Kannada, Bengali or Malayalam.
- Register helpers too. A tile mason often works with one or two helpers. Register them under him so their scans count toward his tier.
The app adoption for low-literacy users guide covers interface design for this audience.
The first box scan
Make the first scan happen during the visit: a box at the dealer's counter, a box on site, or a demo box at a training session. The UPI credit should land within minutes, while the person who registered him is still there. If your brand also sells tile adhesive and grout, show him that those packs scan too.
- 1IntroducedBy a dealer, sub-dealer, site visit or training
- 2RegisteredWhatsApp, voice help, helpers linked
- 3First scanA real box, scanned on the spot
- 4PaidUPI credit within minutes
- 5TrainingLarge-format and adhesive session
- 6TierStatus and recognition after 30 days
The first 30 days
| When | What happens | Why |
|---|---|---|
| Day 0 | Registration and first paid scan | Proof that the program pays |
| Week 1 | Voice message: where the code is on each box and how scanning works | Removes early confusion |
| Week 2 | Milestone: a bonus at a set number of boxes this month (illustrative: 40 boxes) | Builds the habit while the job is on |
| Week 3 | Dealer or field staff check in with masons who have not scanned again | Recovers drop-offs |
| Day 30 | Tier status and an invitation to the next training session | Gives a reason to stay beyond cash |
Tile jobs last days or weeks, then the mason moves on. Follow-ups should land when he is likely to be on a new site. Count masons who scanned in more than one week of their first month; that tells you more than sign-ups.
Use adhesive and grout as a second reason to scan
If the brand also sells tile adhesive and grout, put codes on those packs and let masons scan them in the same program. A mason who uses your tiles with your adhesive earns on both, and the brand gets a complete system on site, which matters most for large-format and wall-cladding work where the wrong adhesive causes failures. Show the mason his combined earnings for the job, not separate balances per product. Training sessions are the natural place to introduce this, because the adhesive is part of the technique being taught.
Keep it clean
The risk is a dealer or sub-dealer scanning box codes before the boxes leave the shop. First-scan binding and duplicate blocking stop a code being paid twice. Flag phones that scan many boxes from a shop location, or more boxes than one job could use, and hold those payouts for review. Give dealers their own reward for introducing masons, so they have no reason to scan. The loyalty program fraud prevention post covers more patterns.
How Unotag helps onboard tile masons
Unotag's influencer loyalty program lets tile masons register and scan box codes on WhatsApp or the app, with first-scan binding, duplicate blocking and instant UPI payouts or points from a catalogue of over 10,000 products. A chat assistant answers in 10 Indian languages by voice or text, and tiers, badges and meets support training-led engagement. See the tiles page, mason loyalty programs and how to run influencer meets.
Key takeaways
- Use training on large-format tiles and adhesives as the main hook for tile masons.
- Register through showroom dealers and sub-dealers for reach, sites and training for quality.
- Start on WhatsApp with voice help, and register helpers under the mason.
- Make the first box scan happen on the spot and pay it by UPI within minutes.
- Follow up as masons move between jobs and track scans across weeks, not sign-ups.
Frequently asked questions
How do you get tile masons to join a loyalty app?
Register them through showroom dealers, sub-dealers, sites and training sessions, on WhatsApp with voice help in their language, and pay them instantly for their first box scan.
Why is training important for tile mason programs?
Large-format slabs, thin tiles and adhesives need technique. Masons value learning it, and training gives them a reason to stay with the brand beyond rewards.
Can a tile mason's helpers be part of the program?
Yes. Helpers can be registered under the mason so their scans count toward his tier, while each person's payouts are tracked.
Do tile masons need to download an app?
No. They can register and scan on WhatsApp. The app can be offered later for history, tiers and the rewards catalogue.
How do you stop dealers scanning tile box codes?
Use unique codes with first-scan binding and duplicate blocking, flag bulk scans from shop locations, and reward dealers separately for introducing masons.
What is a good onboarding measure for tile masons?
The number of registered masons who scanned in more than one week of their first month.