Trusted by 100+ Indian enterprises

Channel loyalty, re-engineered for Bharat.

Unotag powers QR scan programs, invoice-based incentives, dealer ordering and AI-driven engagement for retailers and dealers across India — from Tier 1 metros to Tier 4 mandi towns.

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12M+
QR scans / month
₹840Cr
Incentives disbursed
28
States & UTs
WhatsApp chat with Unotag Rewards: QR scanned, product verified genuine, 120 points earned and ₹120 UPI transfer successful
Active program
Mason Loyalty · Q4
● Live
Bags scanned today42,318
Active masons1,847
UPI disbursed₹6,34,720
₹+ ₹2,400 → Ramesh K.
UPI · 2 seconds ago
⚠Counterfeit scan blocked
Duplicate QR · Indore
★Premium mix +44%
How it works

From shelf to UPI in 8 seconds.

Every pack carries a unique cryptographic QR. Your trade scans it on WhatsApp — no app install — and the reward lands instantly.

1

Scan the QR on the pack

Retailer, sub-dealer or influencer scans the per-pack cryptographic QR straight from WhatsApp — in any of 11 Indian languages.

WhatsApp-firstNo app needed
2

Platform verifies & scores

Authenticity check, geo-validation, anti-gaming rules and scheme logic run in milliseconds. Counterfeit and duplicate scans get blocked on the spot.

Anti-counterfeitGeo-verified
3

Reward lands in UPI

Points convert to instant UPI cash, vouchers, gold or merchandise — TDS handled, receipts on WhatsApp, every rupee auditable.

Instant UPITDS compliant
Platform

A single platform for every channel motion.

From per-pack QR loyalty for paints, to invoice-based incentives for FMCG, to dealer ordering for electronics — one consolidated stack.

QR Scan Programs

Per-pack cryptographic QR codes that turn every product into a programmable loyalty surface. Anti-counterfeit by default.

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Invoice Incentives

OCR-based retailer rewards from photographed invoices. 94% accuracy across 1.4M+ Indian invoice formats.

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Dealer Incentives

Slabs, schemes and quarterly settlements with real-time progress dashboards and ERP-native credit notes.

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Dealer Ordering

B2B commerce with secondary-sales tracking, beat-route compliance and credit-line management.

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AI & Voice

Voice-first interfaces in 11 Indian languages, photo-AI shelf audits, and LLM-powered campaign generation.

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WhatsApp Portal

First-class WhatsApp Business stack — onboarding, scan capture, claim status, payout receipts, field productivity.

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Industries

Built for the distribution-heavy sectors of India.

Building Materials

Paints, cement, tiles, plywood, sanitaryware, electricals, adhesives.

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FMCG

Food, personal care, home care, health, dairy, beverages, agri inputs.

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Electronics

Consumer electronics, appliances, mobile, lighting, components.

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Automotive Parts

Lubricants, batteries, tyres, spare parts, filters, EV components.

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Pharmaceuticals

Chemists, stockists, OTC counters, hospital suppliers.

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Cosmetics

Salons, beauty advisors, cosmetic counters, general trade.

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Chemicals & Fertilizers

Agro-dealers, krishi kendras, seed and pesticide channels.

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Apparel & Hosiery

MBOs, hosiery wholesalers, EBO franchisees, garment counters.

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Outcomes

Programs that pay for themselves in quarter one.

Across 100+ enterprise rollouts, our customers see compounding returns from week one — fewer counterfeits, faster payouts, higher mix.

8s
Avg scan-to-UPI
-91%
Counterfeit incidents
+44%
Premium-mix uplift
4.2x
Loyalty ROI (Y1)
Reward Services · New

Rewards your channel can hold in their hands.

Beyond points and UPI — two services that make your program the one dealers talk about.

Retailer celebrating a washing machine delivered for completing his target
10,000+ productsPrices better than Amazon

Gifts Delivery at the Partner's Doorstep

Electronics, appliances, tools, gold and festive hampers — bulk B2B sourcing means the same SKU lands cheaper than Amazon, delivered brand-wrapped to any retailer or channel partner in India with proof of delivery.

Explore gifts delivery →
 Hands holding a phone showing a successful wallet load
Fintech tie-upReloadable wallet

Gift Debit Cards for Dealers & Partners

A co-branded debit card with a wallet you load with scheme payouts — usable for all bill payments and purchases on any e-commerce site. Your brand, in their wallet, at every swipe.

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Case Studies

Programs that moved real numbers.

Retailer and influencer loyalty across India's biggest distribution-led brands — what was built and what it returned.

Wires & Cables · Electricians

RR Global

Coil-level QR rewards with counter attribution — premium-mix strategy encoded into electrician earning.

Read case study →
Cement · Masons

Nuvoco Cement

Site-bundle geo-verification separated genuine consumption from counter scanning — data clean enough for demand planning.

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Adhesives · Carpenters

Pidilite

Skill academies and certification built a loyalty moat competitors couldn't buy through with cashback.

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Paints · Painters

Berger Paints

Experience-led differentiation — instant payouts and system bonuses won share-of-wallet in a multi-program trade.

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FMCG · Kirana Retailers

PepsiCo India

Photo-AI cooler and shelf verification turned compliance into a continuous, evidence-backed behaviour.

Read case study →
Financial Services · Partners

Bajaj Finserv

Quality-weighted incentives and live dashboards moved sourcing behaviour and ended month-end disputes.

Read case study →
All 21 case studies →
Programs

Every channel loyalty program, one platform.

Retailer loyalty programs, dealer incentive programs, influencer loyalty for masons, electricians, painters, carpenters, plumbers and mechanics — plus festive trade programs, sales incentives and referral rewards. One loyalty management platform for B2B channel marketing across India.

QR Code Loyalty Programs Anti-Counterfeit & Traceability Retailer Loyalty Programs Sales Incentive Programs Retailer Onboarding Programs Dealer Loyalty Programs Dealer Incentive Programs Festive Trade Programs Partner Payout Programs Reseller Programs Secondary Sales Tracking Dealer Education Programs Partner Training Programs Referral Rewards Programs WhatsApp Channel Engagement Influencer Loyalty Programs Trade Loyalty Programs Product Sampling Programs Retailer Incentives Retailer Schemes Retailer DMS Software Retailer Tracking Dealer Rewards Channel Partner Software Scheme Audit Scheme Implementation Loyalty Program Software Reward Program Software Sales Tracking App Meet Management Consumer Promotions Cashback & Rebates Trade Loyalty Programs
Solutions

Purpose-built solutions for every channel job.

From retailer loyalty programs and anti-counterfeit QR to digital warranty, product sampling and instore promoter management — pick the solution, keep the platform.

Retailer Loyalty Program

points, slabs, instant UPI rewards, WhatsApp engagement and invoice-based earning for kiranas, counters and retail networks across India.

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Influencer Loyalty Program

masons, electricians, painters, carpenters, plumbers and mechanics.

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Anti-Counterfeit Solution

genuine product verification, grey-market detection and consumer trust marks for Indian brands.

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Supply Chain Traceability

track every unit from plant to distributor to retailer to consumer with QR serialisation, secondary sales visibility and diversion alerts.

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Digital Warranty Management

instant warranty registration at purchase, automated claims, service tracking and ownership transfer for appliances, electricals and auto pa.

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Rewards Catalog & Redemption

instant UPI cash, brand vouchers, gold coins, merchandise and experiences, with TDS handling and doorstep fulfilment across India.

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Digital Product Sampling

QR-driven trial, feedback capture and conversion tracking for product launches across retail and trade audiences in India.

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Dealer Education & Product Learning

bite-size video training, vernacular quizzes, certifications and reward-linked learning for dealers, retailers and trade influencers.

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Hybrid & Virtual Events

virtual launches, hybrid dealer meets, live streaming with vernacular interaction, gamified attendance and reward-linked participation.

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Instore Promoter Management

geo-verified attendance, AI shelf audits, sales reporting, training and incentive automation for promoter networks across India.

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Sales Incentive Programs

slabs, schemes, contests and partner payout programs with real-time leaderboards, TDS handling and UPI disbursement.

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Channel Partner Engagement

loyalty, incentives, communication, training and analytics for dealers, distributors and retailers.

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Free tools & deep guides

Plan your program before you spend a rupee.

Interactive calculators and researched playbooks on India's channel and retailer / sub-dealer ecosystem.

Loyalty Program Cost Calculator

Enter your product value, margins, SKU count and max budget — get your reward economics, program cost and ROI break-even instantly.

Calculate now →

50 Retailer Scheme Examples

Fifty brand-style retailer and sub-dealer schemes across paints, cement, electrical, plumbing, FMCG, auto and more — with mechanics and economics.

Read the examples →

The Indian Channel Ecosystem Guide

The definitive guide to India's distribution stack — from C&F agents and super-stockists to the 13-million-strong kirana network and trade influencers.

Read the guide →
Retailer Schemes — Plumbing Retailer Schemes — Electrical Retailer Schemes — FMCG Retailer Schemes — Paints Retailer Schemes — Cement & Building Materials All free tools →
FAQ

Frequently asked questions

What is a channel loyalty program?

A channel loyalty program rewards the trade — distributors, dealers, retailers and influencers like masons, electricians and mechanics — for stocking, selling and recommending a brand. Rewards are earned via QR scans or invoices and paid as UPI cash, vouchers or merchandise.

What is the best B2B loyalty program platform in India?

Unotag is purpose-built for Indian distribution: QR code loyalty, invoice OCR across 1.4M+ formats, WhatsApp-first engagement in 11 languages, instant UPI payouts, anti-counterfeit traceability and TDS-compliant reward automation on one platform.

How do QR code loyalty programs work?

Each product pack carries a unique cryptographic QR code. Retailers or trade influencers scan it on WhatsApp, the platform validates authenticity, and a reward lands in their UPI account within seconds.

What is the difference between a retailer loyalty program and a dealer loyalty program?

Retailer programs reward shop-counter behaviour (stocking, displays, recommendation) via scans and invoices; dealer programs run slab-based incentive schemes on purchase volumes with quarterly settlements and credit notes. Unotag runs both on unified partner profiles.

How much does a channel loyalty program cost in India?

Unotag pricing is MAU-based — from ₹30,000/month for pilots to ₹3,00,000/month for enterprise rollouts covering lakhs of channel partners. A sandbox pilot mirrors your channel structure within 48 hours.

Can loyalty programs prevent counterfeiting?

Yes — the same per-pack QR that pays rewards verifies authenticity. Duplicate or invalid scans flag counterfeits instantly, and geo-tagged scan data exposes grey-market diversion; brands typically see counterfeit incidents drop by ~90%.

Run a 90-day pilot. Bharat-tested.

Tell us your SKUs and channel structure. We'll mirror your program in a sandbox in 48 hours.

Talk to Sales →Pricing